Insider Selling: Roku (NASDAQ:ROKU) Insider Sells 1,715 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 1,715 shares of the company’s stock in a transaction dated Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total value of $163,902.55. Following the completion of the sale, the insider directly owned 12,846 shares of the company’s stock, valued at $1,227,692.22. The trade was a 11.78% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

Roku Stock Performance

Shares of ROKU stock traded up $3.44 during mid-day trading on Wednesday, reaching $97.51. 4,590,856 shares of the company were exchanged, compared to its average volume of 4,606,452. The business’s 50 day simple moving average is $99.72 and its 200 day simple moving average is $99.44. The company has a market capitalization of $14.38 billion, a P/E ratio of 171.07 and a beta of 1.98. Roku, Inc. has a fifty-two week low of $52.43 and a fifty-two week high of $116.66.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same period in the prior year, the company posted ($0.24) EPS. The business’s revenue was up 16.1% compared to the same quarter last year. On average, analysts forecast that Roku, Inc. will post -0.3 EPS for the current year.

Analyst Ratings Changes

A number of research analysts have recently commented on ROKU shares. Oppenheimer boosted their price objective on shares of Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a report on Friday, February 13th. Morgan Stanley set a $135.00 target price on Roku and gave the company an “overweight” rating in a research note on Tuesday, December 16th. Bank of America increased their price objective on shares of Roku from $115.00 to $140.00 and gave the company a “buy” rating in a research note on Monday, January 12th. Moffett Nathanson reaffirmed a “neutral” rating and set a $100.00 price objective on shares of Roku in a report on Friday, February 13th. Finally, Citizens Jmp reaffirmed a “market outperform” rating and set a $145.00 price objective on shares of Roku in a report on Tuesday, December 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, Roku has a consensus rating of “Moderate Buy” and an average price target of $125.40.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Apple TV is now available as a Premium Subscription on The Roku Channel in the U.S., letting Roku users subscribe and manage Apple TV via their Roku accounts. That deal should increase subscription options on Roku, keep viewers inside Roku’s ecosystem longer, and expand ad and subscription monetization opportunities. Roku Adds Apple TV to Premium Subscriptions (Business Wire)
• Positive Sentiment: High-profile endorsement: Jim Cramer publicly said Roku is “a very smart…thing to buy,” highlighting Roku’s targeted advertising business as a core strength — a sentiment that can drive investor interest and short-term inflows. Jim Cramer on Roku (Yahoo Finance)
• Positive Sentiment: Roku’s Streaming Stick HD is heavily discounted (nearly 50% off in promotions), which can boost unit sales, expand the active user base, and increase future ad inventory and subscription attach rates — supportive for long‑term growth even if near-term device margins are thinner. Roku Streaming Stick HD Discount (Kotaku)
• Neutral Sentiment: Consumer/brand buzz: a light human-interest piece on a hidden “Punch the Monkey” easter-egg in Roku screensavers may increase brand engagement and social sharing but is unlikely to move fundamentals materially. Punch the Monkey in Roku Screensavers (MSN)

Institutional Investors Weigh In On Roku

Hedge funds have recently bought and sold shares of the company. Apollon Wealth Management LLC boosted its holdings in Roku by 1.5% during the fourth quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company’s stock worth $700,000 after purchasing an additional 96 shares during the last quarter. GAMMA Investing LLC grew its stake in Roku by 9.5% in the third quarter. GAMMA Investing LLC now owns 1,114 shares of the company’s stock valued at $112,000 after purchasing an additional 97 shares in the last quarter. Cornerstone Wealth Management LLC increased its position in shares of Roku by 3.8% during the 3rd quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company’s stock worth $273,000 after purchasing an additional 100 shares during the last quarter. Thoroughbred Financial Services LLC raised its stake in shares of Roku by 1.0% during the 3rd quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company’s stock worth $995,000 after purchasing an additional 100 shares in the last quarter. Finally, Aviance Capital Partners LLC boosted its holdings in shares of Roku by 2.6% in the 3rd quarter. Aviance Capital Partners LLC now owns 4,172 shares of the company’s stock valued at $418,000 after buying an additional 106 shares during the last quarter. 86.30% of the stock is currently owned by institutional investors and hedge funds.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.