Cricut (NASDAQ:CRCT) CEO Arora Ashish Sells 60,000 Shares

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the firm’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $4.28, for a total transaction of $256,800.00. Following the completion of the transaction, the chief executive officer directly owned 3,738,453 shares in the company, valued at $16,000,578.84. This represents a 1.58% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link.

Arora Ashish also recently made the following trade(s):

• On Tuesday, March 3rd, Arora Ashish sold 13,458 shares of Cricut stock. The shares were sold at an average price of $4.25, for a total value of $57,196.50.
• On Monday, February 23rd, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $4.42, for a total value of $265,200.00.
• On Thursday, February 19th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.65, for a total transaction of $279,000.00.
• On Wednesday, January 7th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.93, for a total transaction of $102,706.69.
• On Monday, January 5th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total transaction of $103,540.01.
• On Wednesday, December 24th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.94, for a total value of $102,915.02.
• On Monday, December 22nd, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $5.12, for a total value of $106,664.96.
• On Tuesday, December 9th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.09, for a total value of $106,039.97.
• On Monday, December 8th, Arora Ashish sold 21,294 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total value of $105,831.18.

Cricut Price Performance

Shares of CRCT traded up $0.20 during mid-day trading on Wednesday, reaching $4.52. The stock had a trading volume of 1,159,673 shares, compared to its average volume of 545,067. Cricut, Inc. has a 52-week low of $3.94 and a 52-week high of $7.33. The firm has a market cap of $957.06 million, a price-to-earnings ratio of 12.00 and a beta of 0.17. The business’s fifty day moving average is $4.61 and its 200 day moving average is $5.17.

Cricut (NASDAQ:CRCT) last announced its quarterly earnings results on Tuesday, March 3rd. The company reported $0.04 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.04. The business had revenue of $203.60 million during the quarter, compared to the consensus estimate of $202.22 million. Cricut had a net margin of 10.82% and a return on equity of 19.88%. As a group, sell-side analysts anticipate that Cricut, Inc. will post 0.28 EPS for the current fiscal year.

Wall Street Analyst Weigh In

A number of analysts recently issued reports on CRCT shares. Wall Street Zen downgraded Cricut from a “buy” rating to a “hold” rating in a research report on Saturday, November 29th. Barclays reissued an “underweight” rating and issued a $4.00 price target on shares of Cricut in a research note on Wednesday. UBS Group reaffirmed a “cautious” rating on shares of Cricut in a research report on Wednesday. Weiss Ratings lowered Cricut from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Tuesday, January 27th. Finally, The Goldman Sachs Group lowered their price target on Cricut from $3.50 to $3.00 and set a “sell” rating for the company in a research report on Wednesday, January 14th. Six analysts have rated the stock with a Sell rating, According to MarketBeat.com, the company presently has a consensus rating of “Strong Sell” and an average price target of $3.70.

Trending Headlines about Cricut

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Cricut reported full-year profitability — ninth consecutive year of profit with net income of $76.7 million and a 10.8% margin, reinforcing the company’s ability to generate consistent earnings. Cricut, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Q4 results: EPS matched consensus at $0.04 and revenue of $203.6M slightly exceeded estimates (~$202.2M). Hitting EPS expectations limits upside surprises but the revenue beat and healthy margins are constructive. Cricut, Inc. (CRCT) Q4 Earnings Match Estimates
• Neutral Sentiment: Earnings call/transcript is available for investors wanting detail on guidance, margin drivers, and inventory/consumer trends — important for assessing near-term revenue trajectory. Cricut, Inc. (CRCT) Q4 2025 Earnings Call Transcript
• Neutral Sentiment: Short-interest data in recent entries appears anomalous (reported as 0 shares / NaN change), so there’s no clear short-pressure signal from the available short-interest print; treat that data cautiously. (internal data entries)
• Negative Sentiment: Insider selling: CEO Ashish Arora sold 60,000 shares on March 2 at an average price of $4.28 (~$256,800), reducing his stake by ~1.58%; insider sales can raise investor concern about near-term confidence. SEC Form 4
• Negative Sentiment: Further insider selling: CEO Arora sold an additional 13,458 shares on March 3 at an average price of $4.25 (~$57,197), a smaller but additive downward signal on insider positioning. InsiderTrades – Arora Ashish

Institutional Investors Weigh In On Cricut

Hedge funds and other institutional investors have recently modified their holdings of the company. Millennium Management LLC lifted its holdings in Cricut by 374.5% during the 4th quarter. Millennium Management LLC now owns 982,343 shares of the company’s stock worth $4,863,000 after buying an additional 775,330 shares during the last quarter. Algert Global LLC lifted its stake in Cricut by 354.9% during the third quarter. Algert Global LLC now owns 615,697 shares of the company’s stock worth $3,873,000 after purchasing an additional 480,364 shares during the last quarter. Arrowstreet Capital Limited Partnership boosted its holdings in Cricut by 51.4% in the third quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock valued at $8,675,000 after purchasing an additional 467,934 shares in the last quarter. Jacobs Levy Equity Management Inc. increased its stake in Cricut by 76.6% in the third quarter. Jacobs Levy Equity Management Inc. now owns 906,141 shares of the company’s stock valued at $5,700,000 after purchasing an additional 392,951 shares during the last quarter. Finally, Tudor Investment Corp ET AL raised its holdings in Cricut by 824.0% during the third quarter. Tudor Investment Corp ET AL now owns 358,213 shares of the company’s stock worth $2,253,000 after purchasing an additional 319,447 shares in the last quarter. 19.60% of the stock is currently owned by institutional investors and hedge funds.

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.