Ironwood Investment Counsel LLC Invests $15.61 Million in Amazon.com, Inc. $AMZN

Ironwood Investment Counsel LLC bought a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund bought 71,096 shares of the e-commerce giant’s stock, valued at approximately $15,611,000. Amazon.com comprises about 2.3% of Ironwood Investment Counsel LLC’s holdings, making the stock its 5th largest position.

A number of other institutional investors and hedge funds have also bought and sold shares of the stock. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new stake in Amazon.com in the 3rd quarter valued at about $27,000. Cooksen Wealth LLC lifted its position in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. PayPay Securities Corp boosted its stake in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares during the last quarter. Finally, Access Investment Management LLC bought a new position in shares of Amazon.com in the second quarter valued at approximately $74,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon committed to invest up to $50 billion in OpenAI and deepen a strategic partnership that expands cloud & chip relationships — a major long‑term accelerator for AWS revenue and product differentiation. Amazon to invest $50 billion in OpenAI
• Positive Sentiment: The OpenAI tie includes tighter commercial integration (AWS as a key cloud partner and OpenAI buying Amazon-made AI chips), which supports higher‑margin cloud exposure and possible cross‑sell into Amazon consumer products and services. How Amazon’s massive stake in OpenAI could boost its AI and cloud businesses
• Positive Sentiment: Amazon is expanding data‑center capacity (announced $12B Louisiana investment) to support cloud growth and AI workloads — a direct investment in AWS scale that should underpin long‑term revenue. Amazon.com Data Center Push Continues with $12B Investment in Louisiana
• Positive Sentiment: Notable investors and funds (e.g., Stanley Druckenmiller, some ARK activity) have added to Amazon exposure this quarter, signaling continued institutional conviction in AMZN as an AI/cloud play. Druckenmiller buys Amazon
• Neutral Sentiment: Short‑interest reports in the feed are effectively zero (days‑to‑cover ~0) and appear non‑informative — no clear short squeeze signal from these data entries.
• Negative Sentiment: Market concerns about massive near‑term spending and capex — reports on a potential $200B capex surge and shrinking free cash flow expectations have pressured the stock and prompted investor caution. Will heavy capex spending weigh on Amazon’s AI ambitions?
• Negative Sentiment: Legal risk: a U.K. appeals court cleared the way for large collective suits from sellers/consumers alleging anticompetitive conduct (potentially ~£4bn), creating a headline legal overhang. Amazon refused permission to appeal go-ahead for UK lawsuits
• Negative Sentiment: Analyst / market signals: Evercore trimmed its price target (from $335 to $285), and there are reports of insider stock sales — both can weigh on sentiment even if strategic fundamentals remain intact. Evercore adjusts price target on Amazon Insider Selling: CEO sells $3.6M

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $210.00 on Friday. The firm has a market capitalization of $2.25 trillion, a PE ratio of 29.29, a P/E/G ratio of 1.56 and a beta of 1.37. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The company has a 50-day moving average price of $226.66 and a two-hundred day moving average price of $227.72. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the company posted $1.86 earnings per share. The business’s quarterly revenue was up 13.6% compared to the same quarter last year. Equities analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current year.

Analyst Upgrades and Downgrades

A number of brokerages recently commented on AMZN. Susquehanna set a $300.00 price target on Amazon.com and gave the stock a “positive” rating in a report on Friday, October 31st. Piper Sandler reiterated an “overweight” rating and set a $260.00 target price (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Needham & Company LLC reissued a “buy” rating and issued a $265.00 price target on shares of Amazon.com in a report on Friday, February 6th. Rothschild & Co Redburn set a $230.00 price objective on shares of Amazon.com in a report on Wednesday, January 21st. Finally, Jefferies Financial Group reaffirmed a “buy” rating on shares of Amazon.com in a research report on Monday, February 2nd. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.29.

Insider Transactions at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the transaction, the chief executive officer directly owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. The trade was a 0.88% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 6,835 shares of the business’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.82, for a total value of $1,406,779.70. Following the sale, the chief executive officer owned 522,361 shares in the company, valued at approximately $107,512,341.02. The trade was a 1.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 73,186 shares of company stock valued at $15,067,539. 9.70% of the stock is currently owned by company insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.