Trajan Wealth LLC Raises Stake in Alphabet Inc. $GOOG

Trajan Wealth LLC raised its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 25.8% during the third quarter, HoldingsChannel reports. The institutional investor owned 136,084 shares of the information services provider’s stock after acquiring an additional 27,870 shares during the quarter. Alphabet accounts for about 1.4% of Trajan Wealth LLC’s investment portfolio, making the stock its 17th largest holding. Trajan Wealth LLC’s holdings in Alphabet were worth $33,143,000 as of its most recent SEC filing.

Several other large investors also recently made changes to their positions in the business. Brighton Jones LLC lifted its stake in shares of Alphabet by 5.6% during the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares in the last quarter. Ignite Planners LLC raised its holdings in shares of Alphabet by 1.0% during the 2nd quarter. Ignite Planners LLC now owns 14,506 shares of the information services provider’s stock valued at $2,697,000 after buying an additional 144 shares during the period. Sequoia Financial Advisors LLC lifted its position in Alphabet by 7.4% during the 2nd quarter. Sequoia Financial Advisors LLC now owns 594,959 shares of the information services provider’s stock worth $105,540,000 after acquiring an additional 41,132 shares in the last quarter. Joseph P. Lucia & Associates LLC boosted its holdings in Alphabet by 3.7% in the 2nd quarter. Joseph P. Lucia & Associates LLC now owns 3,134 shares of the information services provider’s stock worth $556,000 after acquiring an additional 111 shares during the period. Finally, Fiduciary Wealth Partners LLC grew its position in Alphabet by 389.5% in the second quarter. Fiduciary Wealth Partners LLC now owns 2,619 shares of the information services provider’s stock valued at $465,000 after acquiring an additional 2,084 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Wells Fargo upgraded Alphabet, a near-term buy-side catalyst that can boost sentiment and trading demand. Alphabet (NASDAQ:GOOG) Upgraded at Wells Fargo & Company
• Positive Sentiment: MarketBeat highlights underappreciated assets (14% stake in Anthropic, early SpaceX stake, global device reach) that add upside optionality beyond Search/Cloud — a narrative that supports a higher multiple if Anthropic or SpaceX value inflection occurs. Alphabet’s Quiet Edge: The Hidden Assets Powering Its Run
• Positive Sentiment: Alphabet is consolidating robotics software unit Intrinsic into Google, trimming Other Bets complexity and accelerating product integration — likely cost/efficiency positive for margins and faster commercialization of physical AI. Former Alphabet ‘moonshot’ robotics company Intrinsic is folding into Google
• Positive Sentiment: Waymo expanding testing to Chicago and Charlotte signals continued path to commercialization for robotaxis — a potential long-term revenue stream and optional upside. Waymo to begin testing in Chicago and Charlotte
• Positive Sentiment: Device wins: Samsung’s S26 showcases deeper Gemini integration (third‑party app control), extending distribution for Google’s AI — supportive for product monetization and data network effects. Samsung’s S26 gives an advance look at what the Google-powered Apple Siri could do
• Neutral Sentiment: Google plans to test changes to search layout in Europe to give rivals more prominence as a way to avoid a major EU fine — this shows proactive mitigation but underscores ongoing regulatory risk that could affect Search economics. Exclusive: Google to test changes to search results, source says as EU fine looms
• Neutral Sentiment: Reports of a big increase in short-interest contain obvious data errors (0 shares / NaN) — treat as noise until corrected; not a reliable immediate signal. (data entry)
• Negative Sentiment: MIG Capital trimmed its Alphabet Class C stake—hedge‑fund selling can pressure price in the short term and prompt headline-driven flows. MIG Capital Cuts Alphabet Inc. Class C Stake
• Negative Sentiment: Coverage noted insider selling tied to the broader “Magnificent Seven” net selling trend and a small reported stock dip — insider/ownership shifts can sap momentum and weigh on sentiment near-term. The “Magnificent Seven” Are Sending Shockwaves Through Wall Street With This $8.4 Billion Warning
• Negative Sentiment: A minor Russian court fine over VPN distribution and continued EU scrutiny are reminders that regulatory/legal costs and reputational risk remain a recurring headwind. Russia fines Google for distributing VPN services, TASS reports

Wall Street Analysts Forecast Growth

A number of research firms have recently commented on GOOG. TD Cowen reissued a “buy” rating and set a $365.00 target price (up from $355.00) on shares of Alphabet in a research report on Thursday, February 5th. Jefferies Financial Group reiterated a “buy” rating and issued a $365.00 price objective on shares of Alphabet in a report on Monday, January 5th. Pivotal Research restated a “buy” rating and set a $420.00 target price (up from $400.00) on shares of Alphabet in a research note on Thursday, February 5th. JPMorgan Chase & Co. lifted their target price on Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research report on Thursday, February 5th. Finally, Sanford C. Bernstein reissued a “market perform” rating and issued a $345.00 price target on shares of Alphabet in a report on Thursday, February 5th. Nine equities research analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the stock presently has an average rating of “Buy” and an average price target of $343.90.

Alphabet Trading Up 0.7%

Shares of NASDAQ GOOG opened at $313.03 on Thursday. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. The stock’s 50 day moving average price is $321.36 and its two-hundred day moving average price is $281.87. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $350.15. The stock has a market capitalization of $3.79 trillion, a P/E ratio of 28.96, a PEG ratio of 1.82 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The business had revenue of $113.83 billion during the quarter, compared to the consensus estimate of $111.24 billion. During the same period in the previous year, the business earned $2.15 EPS. The business’s quarterly revenue was up 18.0% on a year-over-year basis. On average, analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Shareholders of record on Monday, March 9th will be issued a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, March 9th. Alphabet’s dividend payout ratio is 7.77%.

Insider Buying and Selling at Alphabet

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This trade represents a 23.66% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction that occurred on Wednesday, January 21st. The shares were sold at an average price of $327.30, for a total value of $10,637,250.00. Following the transaction, the chief executive officer directly owned 2,211,872 shares of the company’s stock, valued at $723,945,705.60. This trade represents a 1.45% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 2,112,482 shares of company stock valued at $119,145,289. Corporate insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.