Citigroup Cuts Wayfair (NYSE:W) Price Target to $110.00

Wayfair (NYSE:W) had its price target reduced by analysts at Citigroup from $135.00 to $110.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The brokerage currently has a “buy” rating on the stock. Citigroup’s price objective indicates a potential upside of 39.20% from the stock’s current price.

Several other equities research analysts also recently commented on W. Canaccord Genuity Group boosted their target price on Wayfair from $100.00 to $125.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Royal Bank Of Canada upped their target price on shares of Wayfair from $86.00 to $92.00 and gave the stock a “sector perform” rating in a research note on Friday, February 20th. Needham & Company LLC reaffirmed a “buy” rating and set a $125.00 price objective on shares of Wayfair in a research report on Friday, February 20th. Robert W. Baird cut their target price on shares of Wayfair from $98.00 to $85.00 and set a “neutral” rating for the company in a research report on Friday, February 20th. Finally, Wall Street Zen downgraded Wayfair from a “buy” rating to a “hold” rating in a research note on Saturday, February 21st. One analyst has rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating, eleven have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Wayfair currently has a consensus rating of “Moderate Buy” and an average target price of $104.62.

Wayfair Price Performance

NYSE:W traded up $3.27 during mid-day trading on Thursday, hitting $79.02. 4,017,661 shares of the company’s stock were exchanged, compared to its average volume of 3,817,649. Wayfair has a one year low of $20.41 and a one year high of $119.98. The business has a fifty day moving average price of $100.10 and a 200 day moving average price of $93.65. The company has a market cap of $10.30 billion, a PE ratio of -32.52, a P/E/G ratio of 5.47 and a beta of 3.36.

Insiders Place Their Bets

In other news, CFO Kate Gulliver sold 36,497 shares of Wayfair stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the completion of the transaction, the chief financial officer directly owned 149,238 shares of the company’s stock, valued at $15,893,847. The trade was a 19.65% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Steven Conine sold 93,050 shares of the business’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $74.63, for a total transaction of $6,944,321.50. Following the completion of the transaction, the insider owned 196,023 shares of the company’s stock, valued at approximately $14,629,196.49. This represents a 32.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 836,544 shares of company stock worth $82,238,224. Corporate insiders own 21.91% of the company’s stock.

Institutional Investors Weigh In On Wayfair

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Arrowstreet Capital Limited Partnership grew its position in shares of Wayfair by 826.0% in the third quarter. Arrowstreet Capital Limited Partnership now owns 2,817,056 shares of the company’s stock valued at $251,648,000 after purchasing an additional 2,512,854 shares during the period. Voloridge Investment Management LLC purchased a new position in Wayfair in the 3rd quarter valued at about $108,125,000. Norges Bank acquired a new stake in Wayfair in the 4th quarter worth about $117,973,000. AQR Capital Management LLC increased its stake in Wayfair by 197.3% during the 2nd quarter. AQR Capital Management LLC now owns 1,557,937 shares of the company’s stock worth $79,673,000 after buying an additional 1,033,865 shares in the last quarter. Finally, Holocene Advisors LP increased its stake in Wayfair by 351.9% during the 2nd quarter. Holocene Advisors LP now owns 1,294,057 shares of the company’s stock worth $66,178,000 after buying an additional 1,007,676 shares in the last quarter. Hedge funds and other institutional investors own 89.67% of the company’s stock.

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Q4 beat on revenue and profit and management said the company “returned to growth” with initiatives like store expansion and the Wayfair Rewards loyalty program — evidence of improving top-line momentum even as some customer metrics remain soft. 5 Must-Read Analyst Questions From Wayfair’s Q4 Earnings Call
• Positive Sentiment: Several analysts have raised price targets and maintain buy/overweight ratings (average target still above the current price), which supports upside expectations among institutional investors. MarketBeat coverage of Wayfair analyst activity
• Neutral Sentiment: Promotional merchandising and clearance activity (new spring rugs and a large closeout of washable/indoor-outdoor rugs) show active marketing and inventory clearance — may help sales near term but don’t resolve longer-term margin/customer trends. Wayfair Just Dropped Tons of Spring-Ready Rugs — and Our 11 Favorites Are Already on Sale
• Neutral Sentiment: Additional consumer-facing promotions (outlet deals, furniture/decor discounts) are showing inventory movement but are standard retail activity. Wayfair’s Closeout Sale Is Full of Washable Indoor and Outdoor Area Rugs
• Negative Sentiment: Insider selling: CEO Niraj Shah (and co-founder Steven Conine) disclosed large stock sales totaling ~93k shares each on Feb. 23, reducing insiders’ holdings significantly — a near-term negative signal for some investors. Insider Selling: Wayfair CEO Sells 93,000 Shares
• Negative Sentiment: New 15% tariffs on imported goods that make up a large portion of Wayfair’s assortment raise margin pressure and could force price increases or margin compression. Wayfair Tariffs Test Margins Valuation And Investor Risk Concerns
• Negative Sentiment: Analyst downgrade(s) have already pressured the stock (a report noted an ~8% drop after a downgrade), underscoring sensitivity to customer metrics and macro risks. Wayfair Shares Down Following Analyst Downgrade
• Negative Sentiment: Comparisons with peers: analysts note MercadoLibre’s stronger fintech-led growth and Latin America dominance, suggesting Wayfair may have less long-term upside versus some e‑commerce peers. MercadoLibre vs. Wayfair: Which E-Commerce Stock Has More Upside Now?

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.