JPMorgan Chase & Co. Issues Pessimistic Forecast for Planet Fitness (NYSE:PLNT) Stock Price

Planet Fitness (NYSE:PLNT) had its price objective dropped by stock analysts at JPMorgan Chase & Co. from $120.00 to $105.00 in a research note issued to investors on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s target price would indicate a potential upside of 31.32% from the company’s current price.

PLNT has been the topic of a number of other reports. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research report on Friday, January 9th. Royal Bank Of Canada lowered their target price on shares of Planet Fitness from $130.00 to $120.00 and set an “outperform” rating on the stock in a report on Wednesday. Guggenheim upgraded shares of Planet Fitness to a “strong-buy” rating in a research note on Wednesday, December 10th. William Blair restated an “outperform” rating on shares of Planet Fitness in a research report on Tuesday, January 13th. Finally, Stifel Nicolaus set a $105.00 price objective on Planet Fitness in a report on Tuesday. Two equities research analysts have rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat, Planet Fitness has a consensus rating of “Buy” and an average target price of $122.92.

Planet Fitness Trading Down 3.2%

Shares of NYSE PLNT traded down $2.65 during midday trading on Wednesday, reaching $79.96. 2,026,507 shares of the company were exchanged, compared to its average volume of 1,977,720. The stock has a market cap of $6.66 billion, a P/E ratio of 32.62, a PEG ratio of 1.39 and a beta of 1.26. Planet Fitness has a 1 year low of $79.18 and a 1 year high of $114.47. The stock has a fifty day simple moving average of $98.85 and a 200 day simple moving average of $101.33.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings data on Tuesday, February 24th. The company reported $0.83 earnings per share for the quarter, topping analysts’ consensus estimates of $0.79 by $0.04. The company had revenue of $376.26 million during the quarter, compared to analysts’ expectations of $366.48 million. Planet Fitness had a negative return on equity of 126.58% and a net margin of 15.97%.The firm’s revenue for the quarter was up 10.5% on a year-over-year basis. During the same period last year, the firm earned $0.70 EPS. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. As a group, analysts forecast that Planet Fitness will post 2.51 earnings per share for the current year.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the stock. Goldman Sachs Group Inc. boosted its stake in shares of Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after acquiring an additional 24,981 shares in the last quarter. Empowered Funds LLC purchased a new stake in Planet Fitness during the first quarter worth $1,891,000. AlphaQuest LLC grew its holdings in Planet Fitness by 123.3% in the second quarter. AlphaQuest LLC now owns 5,296 shares of the company’s stock valued at $578,000 after purchasing an additional 2,924 shares during the last quarter. Y Intercept Hong Kong Ltd acquired a new stake in Planet Fitness in the second quarter valued at $883,000. Finally, Emerald Advisers LLC increased its position in shares of Planet Fitness by 1.9% in the second quarter. Emerald Advisers LLC now owns 5,572 shares of the company’s stock valued at $608,000 after buying an additional 104 shares in the last quarter. 95.53% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat expectations — Planet Fitness reported $0.83 EPS and $376.3M revenue, topping consensus and showing 10.5% revenue growth and 5.7% same-store sales; these beats support the company’s growth narrative. Press Release: Q4 & Year-End 2025 Results
• Positive Sentiment: Strong unit growth and membership momentum — Planet Fitness closed 181 new clubs in 2025, ended the year with ~20.8M members and saw record openings (104 in Q4), which underpin longer-term expansion plans. PYMNTS: Gen Z and AI, Record Openings
• Positive Sentiment: Long-term growth case remains for some investors — commentators note valuation has pulled in and management’s 2026 expansion guidance (180–190 new clubs, 4–5% comp growth) can look conservative, creating a buy opportunity for longer-term holders. Seeking Alpha: Long-Term Growth Intact
• Neutral Sentiment: Analyst price-target revision — RBC cut its target from $130 to $120 but kept an “outperform” rating; the new target still implies sizable upside vs. current levels, though the reduction signals some caution. Benzinga: RBC Lowers PT
• Negative Sentiment: Weak/soft FY26 outlook drove the selloff — management’s forward guidance (EPS and revenue ranges and topline tone) came in below Street hopes, and investors focused on the softer outlook rather than the quarter’s beats, which triggered the decline in the stock. Seeking Alpha: Weak Outlook Overshadows Strong Q4

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.