Eugene Nonko Sells 14,498 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 14,498 shares of the business’s stock in a transaction that occurred on Wednesday, February 25th. The stock was sold at an average price of $10.00, for a total value of $144,980.00. Following the completion of the sale, the director owned 1,454,522 shares of the company’s stock, valued at approximately $14,545,220. This trade represents a 0.99% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, February 25th, Eugene Nonko sold 10,599 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $105,990.00.
• On Monday, February 2nd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $10.36, for a total transaction of $69,412.00.
• On Monday, February 2nd, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $10.35, for a total value of $55,890.00.
• On Wednesday, January 28th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $70,819.00.
• On Wednesday, January 28th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $10.58, for a total transaction of $57,132.00.
• On Monday, January 26th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $10.85, for a total transaction of $72,695.00.
• On Monday, January 26th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $10.87, for a total transaction of $58,698.00.
• On Thursday, January 22nd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $75,040.00.
• On Thursday, January 22nd, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total value of $60,480.00.
• On Tuesday, January 20th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $11.21, for a total value of $75,107.00.

MediaAlpha Price Performance

Shares of NYSE MAX traded up $0.62 during trading hours on Wednesday, reaching $9.59. The stock had a trading volume of 2,072,917 shares, compared to its average volume of 1,120,632. The company has a market cap of $624.65 million, a price-to-earnings ratio of 24.58 and a beta of 1.29. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The business’s fifty day moving average is $10.53 and its two-hundred day moving average is $11.40.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million for the quarter, compared to analyst estimates of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business’s revenue for the quarter was down 3.2% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.08 EPS. Sell-side analysts forecast that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Trending Headlines about MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 EPS materially beat expectations — MediaAlpha reported $0.50 EPS vs. consensus ~$0.25, showcasing improved profitability versus the year-ago quarter. This earnings beat is a primary bullish catalyst. MediaAlpha, Inc. (MAX) Q4 Earnings Beat Estimates
• Positive Sentiment: Company expects strong Q1 transaction value and P&C growth — management guided to $570M–$595M in Q1 transaction value and cited ~35% P&C growth driven by AI and its open marketplace, which supports revenue recovery and longer‑term upside. MediaAlpha expects $570M–$595M Q1 2026 transaction value
• Positive Sentiment: Unusually large call buying — traders purchased ~6,034 call options (a ~2,239% spike vs. average), signaling speculative or hedged bullish positioning that can amplify upside in the near term.
• Neutral Sentiment: Analysts kept constructive ratings but trimmed price targets — JPMorgan cut its target to $11 (still “overweight”) and Keefe, Bruyette & Woods cut to $16 (“outperform”), leaving street sentiment positive on the name but lowering near‑term upside expectations. Benzinga coverage of analyst actions
• Negative Sentiment: Short interest surged ~78.9% in February to ~3.19M shares (~5.5% of shares short), increasing downward pressure and raising the risk of volatility or a coordinated squeeze scenario. The short‑interest ratio is ~2.7 days, so short covering could move the stock quickly in either direction.
• Negative Sentiment: Revenue slightly missed expectations and showed y/y decline — Q4 revenue came in below consensus and was down vs. last year, a reminder growth execution still faces headwinds despite the EPS beat. MediaAlpha Inc (MAX) Q4 2025 Earnings Call Highlights

Institutional Investors Weigh In On MediaAlpha

Institutional investors and hedge funds have recently modified their holdings of the business. Caitong International Asset Management Co. Ltd boosted its position in shares of MediaAlpha by 5,900.0% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after purchasing an additional 2,124 shares during the last quarter. Quarry LP grew its holdings in shares of MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after buying an additional 1,234 shares during the period. Strs Ohio bought a new stake in shares of MediaAlpha in the fourth quarter worth about $49,000. Tower Research Capital LLC TRC increased its holdings in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares in the last quarter. Finally, Raymond James Financial Inc. bought a new position in shares of MediaAlpha during the 2nd quarter valued at about $62,000. 64.39% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

MAX has been the subject of several analyst reports. Zacks Research downgraded MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Thursday, January 29th. Canaccord Genuity Group reiterated a “buy” rating and set a $15.00 target price on shares of MediaAlpha in a research report on Thursday, October 30th. Weiss Ratings reissued a “sell (d)” rating on shares of MediaAlpha in a report on Monday, December 29th. Royal Bank Of Canada reduced their price target on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research report on Tuesday. Finally, Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Five research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Hold” and an average price target of $14.58.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.