Planet Fitness (NYSE:PLNT) Sets New 12-Month Low – Here’s Why

Planet Fitness, Inc. (NYSE:PLNT)’s share price reached a new 52-week low during trading on Tuesday . The company traded as low as $79.18 and last traded at $82.9770, with a volume of 1155279 shares. The stock had previously closed at $90.75.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat estimates — EPS of $0.83 vs. a $0.79 consensus and revenue of $376.3M vs. $366.5M, showing 10.5% YoY revenue growth. This is the primary fundamental driver supporting the stock. Planet Fitness (PLNT) Q4 Earnings and Revenues Top Estimates
• Positive Sentiment: Operational momentum: System-wide same-club sales +6.7% for the year, net membership growth of ~1.1M in 2025, and 181 new club openings — all point to continued revenue and scale expansion. Planet Fitness, Inc. Announces Fourth Quarter and Year-End 2025 Results
• Positive Sentiment: Company issued FY2026 EPS guidance of $3.350–3.380, slightly above consensus (~$3.34), signaling management expects continued profit growth next year. Planet Fitness earnings release / transcript
• Neutral Sentiment: Mainstream coverage framed the results as a beat with growth recovery but noted investors were already watching for proof of sustainable membership and margin expansion (earnings previews and commentary ahead of the print). Planet Fitness Posts Higher Profit, Revenue (WSJ)
• Neutral Sentiment: Analyst previews and coverage leading into the report emphasized expectations for a growth rebound; nothing in previews suggested a material surprise that would dramatically re-rate the stock. Earnings Preview: Planet Fitness (Benzinga)
• Negative Sentiment: Despite the beat, the stock is lower on the session — likely reflecting a combination of modest guidance upside (vs. expectations), valuation (P/E ~33.6), and technical/volume weakness: price is below the 50- and 200‑day moving averages and trading below recent highs. These factors can prompt profit-taking even after a good quarter. Market data and stock metrics (MarketBeat)

Analyst Upgrades and Downgrades

A number of brokerages have recently issued reports on PLNT. Morgan Stanley upped their target price on shares of Planet Fitness from $123.00 to $128.00 and gave the stock an “overweight” rating in a research report on Friday, January 16th. Stifel Nicolaus upped their price target on Planet Fitness from $125.00 to $130.00 and gave the company a “buy” rating in a research note on Friday, November 14th. Canaccord Genuity Group raised their price target on Planet Fitness from $139.00 to $140.00 and gave the company a “buy” rating in a report on Wednesday, January 21st. TD Cowen reissued a “buy” rating on shares of Planet Fitness in a report on Wednesday, January 14th. Finally, JPMorgan Chase & Co. increased their price objective on shares of Planet Fitness from $108.00 to $110.00 and gave the company an “overweight” rating in a report on Friday, November 7th. Two investment analysts have rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Buy” and an average price target of $122.27.

Planet Fitness Trading Down 7.2%

The firm has a market cap of $7.01 billion, a P/E ratio of 34.69, a price-to-earnings-growth ratio of 1.38 and a beta of 1.26. The firm’s 50 day moving average is $99.38 and its two-hundred day moving average is $101.50.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Tuesday, February 24th. The company reported $0.83 EPS for the quarter, beating the consensus estimate of $0.79 by $0.04. The firm had revenue of $376.26 million during the quarter, compared to the consensus estimate of $366.48 million. Planet Fitness had a net margin of 15.97% and a negative return on equity of 126.58%. The business’s quarterly revenue was up 10.5% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Analysts predict that Planet Fitness, Inc. will post 2.51 EPS for the current fiscal year.

Institutional Investors Weigh In On Planet Fitness

Large investors have recently modified their holdings of the business. V Square Quantitative Management LLC bought a new position in shares of Planet Fitness during the 4th quarter valued at about $27,000. Hantz Financial Services Inc. increased its stake in Planet Fitness by 964.0% during the 2nd quarter. Hantz Financial Services Inc. now owns 266 shares of the company’s stock worth $29,000 after purchasing an additional 241 shares in the last quarter. Clearstead Advisors LLC raised its holdings in Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after buying an additional 193 shares during the period. EverSource Wealth Advisors LLC lifted its stake in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after buying an additional 214 shares in the last quarter. Finally, Los Angeles Capital Management LLC bought a new position in Planet Fitness in the fourth quarter valued at approximately $41,000. 95.53% of the stock is currently owned by institutional investors.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.