Booking (NASDAQ:BKNG) Price Target Cut to $4,700.00 by Analysts at Argus

Booking (NASDAQ:BKNG) had its target price dropped by analysts at Argus from $6,400.00 to $4,700.00 in a report issued on Monday,MarketScreener reports. The firm currently has a “buy” rating on the business services provider’s stock. Argus’ target price would indicate a potential upside of 16.97% from the stock’s current price.

BKNG has been the topic of a number of other reports. UBS Group set a $6,485.00 price objective on Booking and gave the company a “buy” rating in a research report on Thursday. BMO Capital Markets lifted their price objective on shares of Booking from $6,000.00 to $6,200.00 and gave the company an “outperform” rating in a research report on Thursday. Sanford C. Bernstein cut their target price on shares of Booking from $5,433.00 to $5,407.00 and set a “market perform” rating for the company in a research note on Tuesday, January 6th. Royal Bank Of Canada restated an “outperform” rating and set a $6,100.00 price target on shares of Booking in a report on Thursday. Finally, Susquehanna set a $6,500.00 target price on Booking in a research report on Friday. Twenty-eight investment analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $5,886.79.

Booking Trading Down 1.4%

Shares of NASDAQ:BKNG opened at $4,018.07 on Monday. The stock has a fifty day simple moving average of $5,007.56 and a two-hundred day simple moving average of $5,179.11. Booking has a 12-month low of $3,871.01 and a 12-month high of $5,839.41. The stock has a market capitalization of $127.25 billion, a price-to-earnings ratio of 24.36, a PEG ratio of 0.91 and a beta of 1.21.

Booking shares are going to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be payable to shareholders after the market closes on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $47.96 by $0.84. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm had revenue of $6.35 billion during the quarter, compared to analyst estimates of $6.12 billion. During the same quarter in the previous year, the firm earned $41.55 EPS. Booking’s quarterly revenue was up 16.0% compared to the same quarter last year. As a group, equities research analysts predict that Booking will post 209.92 EPS for the current year.

Insider Buying and Selling

In related news, CEO Glenn D. Fogel sold 953 shares of Booking stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the sale, the chief executive officer owned 19,615 shares in the company, valued at $101,631,984.10. This trade represents a 4.63% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $5,362.00, for a total transaction of $80,430.00. Following the transaction, the director directly owned 702 shares in the company, valued at approximately $3,764,124. This trade represents a 2.09% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 3,108 shares of company stock valued at $15,287,682 in the last 90 days. Company insiders own 0.16% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently made changes to their positions in the stock. KERR FINANCIAL PLANNING Corp acquired a new stake in shares of Booking during the third quarter worth $26,000. Halbert Hargrove Global Advisors LLC lifted its stake in shares of Booking by 150.0% in the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after purchasing an additional 3 shares during the period. Guerra Advisors Inc purchased a new position in Booking in the third quarter valued at $27,000. Daytona Street Capital LLC purchased a new stake in shares of Booking during the 4th quarter worth about $27,000. Finally, Legacy Bridge LLC acquired a new stake in shares of Booking during the 4th quarter valued at about $27,000. 92.42% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Erste Group raised its FY2026 EPS estimates for Booking, which supports higher forward earnings expectations and underpins buy-side interest. Read More.
• Positive Sentiment: Gordon Haskett upgraded BKNG to Buy with a $5,440 price target, arguing investor concern around AI competition is overblown — a bullish take that can help sustain demand for the shares. Read More.
• Positive Sentiment: At least one research note raised Booking’s price target to $6,200, reflecting pockets of continued confidence among some Wall Street analysts. Read More.
• Neutral Sentiment: A broader thematic note flags a shift in the story: analysts trimmed a fair-value estimate modestly (from ~$6,209 to ~$5,874) after balancing strong Q4 execution against questions on margins and AI spending — a mixed read that explains both buys and trims across the street. Read More.
• Negative Sentiment: Multiple firms cut price targets (or trimmed expectations): BNP Paribas Exane and DA Davidson to $6,000, Citigroup to $6,250, JPMorgan to $5,600, KeyCorp to $5,935, Benchmark to $5,600, and Wells Fargo to $5,456 — these downgrades reflect caution on margins, AI spending, and sector multiples and likely pressured the stock earlier in the session. Read More. Read More. Read More. Read More. Read More. Read More. Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.