Etsy (NASDAQ:ETSY) Trading 7.1% Higher Following Analyst Upgrade

Etsy, Inc. (NASDAQ:ETSY) shares were up 7.1% during mid-day trading on Friday after Truist Financial raised their price target on the stock from $80.00 to $83.00. Truist Financial currently has a buy rating on the stock. Etsy traded as high as $50.67 and last traded at $51.54. Approximately 1,133,939 shares were traded during mid-day trading, a decline of 71% from the average daily volume of 3,911,097 shares. The stock had previously closed at $48.14.

Several other equities research analysts have also recently weighed in on ETSY. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $72.00 price target on shares of Etsy in a research report on Thursday, October 23rd. Barclays boosted their target price on shares of Etsy from $60.00 to $62.00 and gave the company an “equal weight” rating in a research note on Thursday, October 30th. Morgan Stanley reduced their price objective on Etsy from $65.00 to $60.00 and set an “equal weight” rating on the stock in a report on Friday. Stifel Nicolaus reduced their price target on shares of Etsy from $62.00 to $55.00 and set a “hold” rating for the company in a report on Friday. Finally, Cantor Fitzgerald reduced their price objective on shares of Etsy from $55.00 to $51.00 and set a “neutral” rating for the company in a research note on Friday. One analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eighteen have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Hold” and a consensus price target of $61.60.

Insider Buying and Selling

In other Etsy news, insider Josh Silverman sold 86,666 shares of Etsy stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $57.46, for a total transaction of $4,979,828.36. Following the completion of the sale, the insider directly owned 90,661 shares in the company, valued at approximately $5,209,381.06. The trade was a 48.87% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Also, CAO Merilee Buckley sold 5,636 shares of the stock in a transaction on Monday, January 5th. The stock was sold at an average price of $58.45, for a total transaction of $329,424.20. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 135,934 shares of company stock valued at $7,661,068 over the last three months. 2.80% of the stock is currently owned by insiders.

Trending Headlines about Etsy

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Sale of Depop to eBay for $1.2B in cash — provides >$1B of liquidity, lets Etsy refocus on its core marketplace and was the main catalyst for the rally. CNBC: eBay buying Depop from Etsy
• Positive Sentiment: Q4 EPS beat and early signs of stabilization — Etsy reported $0.92 EPS, beating estimates, and returned to slight year‑over‑year GMS growth, which helped investors look past softer revenue/near‑term demand pressures. PR Newswire: Etsy Q4 and FY2025 results
• Positive Sentiment: Analyst bullishness from Truist (PT raised to $83, buy) and Needham (still a buy at $65) reinforces upside narratives for some investors. Benzinga: Truist/Needham coverage
• Neutral Sentiment: UBS maintained a Hold, saying the Depop divestiture improves profitability but modest GMS growth and a valuation reset justify a cautious stance. TipRanks: UBS commentary
• Neutral Sentiment: Market dynamics: high short interest amplified the rally (short squeeze component), so some of the move may be technical rather than solely fundamental. Benzinga: short interest note
• Negative Sentiment: Multiple analyst cuts/re-rating: Morgan Stanley lowered its PT to $60 (equal‑weight), Stifel cut to $55 (hold) and Cantor Fitzgerald trimmed to $51 (neutral) — these moves signal analyst caution on medium‑term growth/valuation. MarketScreener: Morgan Stanley cut The Fly: Stifel cut TickerReport: Cantor Fitzgerald cut
• Negative Sentiment: Mixed Q4 fundamentals and profitability pressure — revenue was roughly inline but gross profit/operating metrics showed strain (WSJ/earnings commentary), supporting some analysts’ lower targets and the view that a valuation reset may be underway. WSJ: profit vs revenue note
• Negative Sentiment: Insider sale disclosed (director sold 300 shares) — small in size but noted by markets as a mild negative governance/insider‑sentiment datapoint. SEC Form 4: director sale

Institutional Investors Weigh In On Etsy

A number of hedge funds and other institutional investors have recently made changes to their positions in the company. Smartleaf Asset Management LLC increased its stake in Etsy by 10.0% during the 2nd quarter. Smartleaf Asset Management LLC now owns 1,734 shares of the specialty retailer’s stock worth $88,000 after buying an additional 158 shares in the last quarter. Alamea Verwaltungs GmbH increased its position in shares of Etsy by 2.3% during the second quarter. Alamea Verwaltungs GmbH now owns 7,380 shares of the specialty retailer’s stock worth $370,000 after purchasing an additional 169 shares in the last quarter. Ameritas Investment Partners Inc. raised its stake in Etsy by 0.6% in the 2nd quarter. Ameritas Investment Partners Inc. now owns 28,705 shares of the specialty retailer’s stock valued at $1,440,000 after purchasing an additional 172 shares during the last quarter. PNC Financial Services Group Inc. boosted its stake in Etsy by 2.4% during the 4th quarter. PNC Financial Services Group Inc. now owns 7,550 shares of the specialty retailer’s stock worth $419,000 after purchasing an additional 180 shares during the last quarter. Finally, GAMMA Investing LLC grew its holdings in shares of Etsy by 6.6% during the fourth quarter. GAMMA Investing LLC now owns 3,333 shares of the specialty retailer’s stock worth $185,000 after buying an additional 205 shares in the last quarter. Institutional investors and hedge funds own 99.53% of the company’s stock.

Etsy Stock Up 5.3%

The stock’s 50-day moving average price is $55.66 and its 200 day moving average price is $59.49. The firm has a market capitalization of $5.00 billion, a price-to-earnings ratio of 40.94, a PEG ratio of 10.65 and a beta of 1.77.

Etsy announced that its board has approved a share buyback plan on Thursday, December 18th that allows the company to repurchase $750.00 million in shares. This repurchase authorization allows the specialty retailer to buy up to 14.2% of its stock through open market purchases. Stock repurchase plans are often an indication that the company’s management believes its shares are undervalued.

Etsy Company Profile

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.