TripAdvisor (NASDAQ:TRIP) Shares Up 6.1% – What’s Next?

TripAdvisor, Inc. (NASDAQ:TRIP) was up 6.1% during mid-day trading on Tuesday . The stock traded as high as $10.44 and last traded at $10.1930. Approximately 1,637,301 shares changed hands during mid-day trading, a decline of 45% from the average daily volume of 2,988,185 shares. The stock had previously closed at $9.61.

TripAdvisor News Roundup

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: TripAdvisor rolled out its 2026 “Best Beaches” Travelers’ Choice lists and other Traveler’s Choice hotel rankings — fresh publicity that can drive site engagement and partner bookings during peak travel planning seasons. Tripadvisor: These are the Best Beaches of 2026
• Positive Sentiment: Separate Travelers’ Choice luxury-hotel lists highlight premium inventory and marketing opportunities that could lift affiliate and booking revenues if adoption rises. Top 10 Tripadvisor Travelers’ Choice Awards for the best luxury hotels to visit in 2026
• Neutral Sentiment: Market screens are pointing to TRIP as a value/turnaround candidate in some investor write-ups — Zacks includes TRIP in a short list of value stocks, which could attract bargain hunters even as questions persist. 4 Value Stocks to Buy Now Amid AI-Driven Market Volatility
• Neutral Sentiment: TripAdvisor has publicly responded to an activist board-nomination plan; management engagement can reduce short-term uncertainty but outcome-dependent risks remain. Tripadvisor Addresses Activist Investor’s Board Nomination Plan
• Negative Sentiment: Major activist pressure: Starboard Value is pushing for a board shakeup and urging TripAdvisor to consider a sale — proxy-fight headlines increase governance uncertainty and can depress the stock until resolved. Activist Investor Pushes For Tripadvisor Board Shakeup, AI Changes Hedge fund Starboard Value pushes for Tripadvisor to be sold
• Negative Sentiment: Analyst and sell-side pressure: reports cite a pessimistic forecast from Goldman Sachs and B. Riley cut TripAdvisor’s price target from $18 to $13 (now neutral), both of which can weigh on sentiment and lower the bar for short-term outperformance. The Goldman Sachs Group Issues Pessimistic Forecast for TripAdvisor (NASDAQ:TRIP) Stock Price B. Riley lowers TRIP price target to $13
• Negative Sentiment: Critical analysis and hostile-takeover coverage (Seeking Alpha, Blockonomi) argue current strategy and execution have underperformed, reinforcing downside narrative among investors. Tripadvisor: A Focus On Experiences Won’t Stop The Bleeding Tripadvisor (TRIP) Stock: Activist Launches Hostile Takeover After 50% Crash

Analyst Upgrades and Downgrades

Several brokerages recently weighed in on TRIP. Weiss Ratings restated a “sell (d+)” rating on shares of TripAdvisor in a report on Monday, December 29th. DA Davidson cut their price target on TripAdvisor from $16.25 to $11.00 and set a “neutral” rating on the stock in a research note on Tuesday. BTIG Research decreased their price objective on TripAdvisor from $20.00 to $15.00 and set a “buy” rating for the company in a research note on Friday, February 13th. Jefferies Financial Group dropped their price objective on TripAdvisor from $13.00 to $12.50 and set an “underperform” rating for the company in a report on Thursday, December 11th. Finally, B. Riley Financial reduced their target price on TripAdvisor from $18.00 to $13.00 and set a “neutral” rating on the stock in a report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating, seven have issued a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat, TripAdvisor has a consensus rating of “Hold” and a consensus price target of $14.96.

TripAdvisor Trading Up 1.1%

The company has a current ratio of 1.29, a quick ratio of 1.33 and a debt-to-equity ratio of 1.33. The firm has a market capitalization of $1.24 billion, a P/E ratio of 35.23, a PEG ratio of 0.91 and a beta of 1.01. The business has a 50 day moving average of $13.50 and a 200-day moving average of $15.35.

TripAdvisor (NASDAQ:TRIP) last released its quarterly earnings results on Thursday, February 12th. The travel company reported $0.04 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.11). TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The company had revenue of $411.00 million during the quarter, compared to analyst estimates of $412.53 million. During the same quarter last year, the company earned $0.30 EPS. The firm’s quarterly revenue was up .0% compared to the same quarter last year. Analysts anticipate that TripAdvisor, Inc. will post 0.46 EPS for the current fiscal year.

Institutional Trading of TripAdvisor

Hedge funds and other institutional investors have recently modified their holdings of the company. Vanguard Group Inc. boosted its position in shares of TripAdvisor by 6.1% during the fourth quarter. Vanguard Group Inc. now owns 12,567,936 shares of the travel company’s stock worth $182,989,000 after buying an additional 721,957 shares during the period. Starboard Value LP boosted its position in TripAdvisor by 1.4% during the 4th quarter. Starboard Value LP now owns 9,644,996 shares of the travel company’s stock worth $140,431,000 after acquiring an additional 134,512 shares during the last quarter. Ameriprise Financial Inc. grew its stake in shares of TripAdvisor by 24.2% during the 3rd quarter. Ameriprise Financial Inc. now owns 7,416,019 shares of the travel company’s stock worth $120,585,000 after acquiring an additional 1,445,607 shares in the last quarter. Certares Management LLC raised its holdings in shares of TripAdvisor by 177.3% in the second quarter. Certares Management LLC now owns 4,751,818 shares of the travel company’s stock valued at $62,011,000 after purchasing an additional 3,037,959 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its holdings in shares of TripAdvisor by 6.1% in the fourth quarter. Dimensional Fund Advisors LP now owns 3,762,943 shares of the travel company’s stock valued at $54,790,000 after purchasing an additional 216,862 shares during the last quarter. Institutional investors and hedge funds own 98.99% of the company’s stock.

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.