Analyzing Square Enix (OTCMKTS:SQNXF) and Bright Mountain Media (OTCMKTS:BMTM)

Square Enix (OTCMKTS:SQNXF) and Bright Mountain Media (OTCMKTS:BMTM) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership and earnings.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Square Enix and Bright Mountain Media, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Square Enix	2	0	0	0	1.00
Bright Mountain Media	0	0	0	0	0.00

Profitability

This table compares Square Enix and Bright Mountain Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Square Enix	5.92%	5.88%	4.72%
Bright Mountain Media	-23.00%	N/A	-34.88%

Volatility and Risk

Square Enix has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 124.25, meaning that its stock price is 12,325% more volatile than the S&P 500.

Valuation and Earnings

This table compares Square Enix and Bright Mountain Media”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Square Enix	$2.13 billion	3.09	$161.13 million	$0.67	27.31
Bright Mountain Media	$56.68 million	0.02	-$17.02 million	($0.08)	-0.06

Square Enix has higher revenue and earnings than Bright Mountain Media. Bright Mountain Media is trading at a lower price-to-earnings ratio than Square Enix, indicating that it is currently the more affordable of the two stocks.

Summary

Square Enix beats Bright Mountain Media on 9 of the 10 factors compared between the two stocks.

About Square Enix

Square Enix Holdings Co., Ltd. operates in the content and service businesses in Japan and internationally. It operates through Digital Entertainment Business, Amusement Business, Publishing Business, and Rights Property Business. The company plans, develops, sells, and manages digital entertainment content primarily in the form of computer games. It is also involved in the operation of amusement facilities; and planning, development, manufacture, sale, and rental of arcade game machines and related products for amusement facilities. In addition, the company publishes and licenses comic books, magazines, game-related books, periodicals, etc. Further, it plans, produces, distributes, and licenses secondary works; and offers content under the SQUARE ENIX PRODUCTS brand; and stuffed toys and utility goods under the SQEX TOYS brand. The company was incorporated in 1975 and is headquartered in Tokyo, Japan.

About Bright Mountain Media

Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.