Amazon.com (NASDAQ:AMZN) Trading Up 1.2% – Time to Buy?

Shares of Amazon.com, Inc. (NASDAQ:AMZN) traded up 1.2% during mid-day trading on Tuesday . The company traded as high as $201.74 and last traded at $201.15. 67,968,744 shares traded hands during mid-day trading, an increase of 23% from the average session volume of 55,122,160 shares. The stock had previously closed at $198.79.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big cloud demand signal — Anthropic expects to pay cloud providers at least $80 billion through 2029, implying material recurring revenue opportunity for AWS. Anthropic to pay cloud partners $80B
• Positive Sentiment: Institutional buying and notable value investors adding exposure (e.g., Baupost, Duquesne/Druckenmiller, D1 increases) supports conviction that AWS/AI upside is underappreciated. Klarman piling into Amazon
• Neutral Sentiment: Amazon now reports higher annual revenue than Walmart — a symbolic victory that underscores scale but has mixed near-term margin implications. Amazon surpasses Walmart in revenue
• Neutral Sentiment: Insider disclosure — CEO Douglas Herrington sold a small block of shares; notable for transparency but immaterial to company capital structure. SEC Form 4
• Negative Sentiment: Legal risk: Washington Supreme Court ruled Amazon can be sued over suicides linked to sodium nitrite purchased via its marketplace — opens path to multi-jurisdictional claims and litigation costs. Washington court rules Amazon can be sued
• Negative Sentiment: Major holder reductions: Berkshire/Buffett sharply trimmed AMZN, a headline that has amplified selling pressure and questioned near-term investor appetite from traditional long-only allocators. Berkshire cuts Amazon stake
• Negative Sentiment: CapEx and cash-flow concerns — analysts and commentators flag Amazon’s ~ $200B 2026 capex plan (AI/data centers/custom silicon), which could pressure free cash flow and the multiple in the near term. Seeking Alpha: Exploding CapEx
• Negative Sentiment: Operational/setback headlines — reports of layoffs in New York and the halt of the Blue Jay warehouse-robot project highlight execution and cost-management risks. NY layoffs Blue Jay halted

Analyst Ratings Changes

Several research firms recently issued reports on AMZN. Daiwa Securities Group cut their target price on Amazon.com from $300.00 to $280.00 and set a “buy” rating on the stock in a research note on Wednesday, February 11th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, February 6th. Morgan Stanley restated an “overweight” rating and set a $300.00 target price (down previously from $315.00) on shares of Amazon.com in a report on Friday, February 6th. William Blair reiterated an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Finally, Benchmark reissued a “buy” rating on shares of Amazon.com in a research report on Thursday, January 29th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $287.30.

Amazon.com Trading Up 0.0%

The stock’s fifty day simple moving average is $228.54 and its two-hundred day simple moving average is $228.15. The firm has a market cap of $2.20 trillion, a PE ratio of 28.57, a PEG ratio of 1.31 and a beta of 1.37. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business’s quarterly revenue was up 13.6% on a year-over-year basis. During the same quarter in the previous year, the company earned $1.86 EPS. On average, sell-side analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling

In other news, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction that occurred on Tuesday, February 17th. The shares were sold at an average price of $198.37, for a total transaction of $949,002.08. Following the sale, the chief executive officer directly owned 512,109 shares of the company’s stock, valued at $101,587,062.33. This trade represents a 0.93% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 45,924 shares of company stock worth $9,904,963 in the last quarter. Corporate insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Institutional investors have recently added to or reduced their stakes in the business. Wilson Asset Management International PTY Ltd. purchased a new position in Amazon.com during the second quarter worth about $11,102,000. American Capital Advisory LLC boosted its position in shares of Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock worth $1,774,000 after purchasing an additional 3,152 shares during the period. ARK Investment Management LLC increased its holdings in Amazon.com by 8.3% in the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares during the last quarter. Buckhead Capital Management LLC raised its position in Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Finally, Alpha Wealth Funds LLC lifted its stake in Amazon.com by 172.8% during the second quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock worth $667,000 after purchasing an additional 1,908 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.