YouGov (LON:YOU) Hits New 12-Month Low – Here’s Why

Posted by Don Miller on Feb 18th, 2026

YouGov plc (LON:YOU – Get Free Report)’s share price reached a new 52-week low during trading on Monday . The stock traded as low as GBX 201 and last traded at GBX 202, with a volume of 1232009 shares changing hands. The stock had previously closed at GBX 203.50.

Wall Street Analyst Weigh In

Several brokerages recently issued reports on YOU. UBS Group reiterated a “buy” rating and set a GBX 510 price objective on shares of YouGov in a report on Friday, January 23rd. JPMorgan Chase & Co. dropped their target price on YouGov from GBX 385 to GBX 380 and set an “overweight” rating on the stock in a research report on Monday, January 12th. Four analysts have rated the stock with a Buy rating, Based on data from MarketBeat, the stock has an average rating of “Buy” and an average target price of GBX 482.

View Our Latest Report on YOU

YouGov Stock Performance

The firm has a market cap of £240.78 million, a price-to-earnings ratio of 18.18, a price-to-earnings-growth ratio of 0.71 and a beta of 1.06. The firm’s 50 day moving average is GBX 241.04 and its 200-day moving average is GBX 277.05. The company has a debt-to-equity ratio of 130.35, a quick ratio of 0.99 and a current ratio of 0.77.

Insider Buying and Selling at YouGov

In related news, insider Ashley G. Martin acquired 16,586 shares of the stock in a transaction dated Wednesday, February 11th. The shares were acquired at an average price of GBX 211 per share, with a total value of £34,996.46. 13.43% of the stock is owned by corporate insiders.

YouGov Company Profile

(Get Free Report)

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.