TripAdvisor (NASDAQ:TRIP) Downgraded to “Hold” Rating by Wall Street Zen

Wall Street Zen cut shares of TripAdvisor (NASDAQ:TRIP) from a buy rating to a hold rating in a report published on Saturday morning.

A number of other analysts have also recently weighed in on the stock. B. Riley Financial dropped their target price on shares of TripAdvisor from $21.00 to $18.00 and set a “neutral” rating on the stock in a report on Monday, November 10th. BTIG Research lowered their price objective on shares of TripAdvisor from $20.00 to $15.00 and set a “buy” rating for the company in a research report on Friday. Cantor Fitzgerald set a $10.00 target price on shares of TripAdvisor and gave the stock an “underweight” rating in a report on Friday. Mizuho set a $17.00 target price on TripAdvisor and gave the company a “neutral” rating in a research note on Friday, November 14th. Finally, Zacks Research raised TripAdvisor from a “hold” rating to a “strong-buy” rating in a report on Tuesday, January 6th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, eight have issued a Hold rating and five have assigned a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Reduce” and a consensus price target of $15.21.

TripAdvisor Trading Down 6.9%

Shares of NASDAQ TRIP opened at $9.61 on Friday. The company has a quick ratio of 1.33, a current ratio of 1.29 and a debt-to-equity ratio of 1.33. The stock’s 50 day moving average price is $13.80 and its two-hundred day moving average price is $15.50. TripAdvisor has a 52-week low of $9.46 and a 52-week high of $20.16. The stock has a market capitalization of $1.12 billion, a P/E ratio of 32.03, a PEG ratio of 0.83 and a beta of 1.01.

TripAdvisor (NASDAQ:TRIP) last issued its quarterly earnings results on Thursday, February 12th. The travel company reported $0.04 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). The firm had revenue of $411.00 million during the quarter, compared to the consensus estimate of $412.53 million. TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. TripAdvisor’s revenue was up .0% compared to the same quarter last year. During the same quarter last year, the firm posted $0.30 earnings per share. On average, analysts anticipate that TripAdvisor will post 0.46 earnings per share for the current fiscal year.

Institutional Trading of TripAdvisor

Several large investors have recently added to or reduced their stakes in the business. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its stake in shares of TripAdvisor by 29.5% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 81,998 shares of the travel company’s stock worth $1,162,000 after purchasing an additional 18,699 shares in the last quarter. Jones Financial Companies Lllp lifted its holdings in TripAdvisor by 1,183.2% in the first quarter. Jones Financial Companies Lllp now owns 6,416 shares of the travel company’s stock worth $85,000 after purchasing an additional 5,916 shares during the period. Empowered Funds LLC grew its position in TripAdvisor by 14.2% in the 1st quarter. Empowered Funds LLC now owns 13,475 shares of the travel company’s stock valued at $191,000 after buying an additional 1,676 shares in the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC increased its stake in TripAdvisor by 8.0% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 297,532 shares of the travel company’s stock valued at $4,216,000 after buying an additional 22,136 shares during the period. Finally, KLP Kapitalforvaltning AS raised its position in shares of TripAdvisor by 19.3% during the 2nd quarter. KLP Kapitalforvaltning AS now owns 23,500 shares of the travel company’s stock worth $307,000 after buying an additional 3,800 shares in the last quarter. 98.99% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
• Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
• Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
• Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
• Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
• Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
• Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
• Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.