Li Auto (NASDAQ:LI – Get Free Report) and Hino Motors (OTCMKTS:HINOY – Get Free Report) are both auto/tires/trucks companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.
Analyst Ratings
This is a breakdown of recent recommendations for Li Auto and Hino Motors, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Li Auto | 4 | 12 | 1 | 1 | 1.94 |
| Hino Motors | 0 | 0 | 0 | 0 | 0.00 |
Li Auto currently has a consensus price target of $19.59, suggesting a potential upside of 6.13%. Given Li Auto’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Li Auto is more favorable than Hino Motors.
Risk and Volatility
Institutional and Insider Ownership
9.9% of Li Auto shares are held by institutional investors. 48.5% of Li Auto shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Li Auto and Hino Motors”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Li Auto | $143.32 billion | 0.13 | $1.10 billion | $0.58 | 31.83 |
| Hino Motors | $11.15 billion | N/A | -$1.44 billion | $9.04 | 3.43 |
Li Auto has higher revenue and earnings than Hino Motors. Hino Motors is trading at a lower price-to-earnings ratio than Li Auto, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Li Auto and Hino Motors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Li Auto | 3.60% | 6.31% | 2.87% |
| Hino Motors | 4.99% | 16.23% | 3.21% |
Summary
Li Auto beats Hino Motors on 10 of the 14 factors compared between the two stocks.
About Li Auto
Li Auto Inc. operates in the energy vehicle market in the People's Republic of China. It designs, develops, manufactures, and sells premium smart electric vehicles. The company's product line comprises MPVs and sport utility vehicles. It offers sales and after sales management, and technology development and corporate management services, as well as purchases manufacturing equipment. The company offers its products through online and offline channels. The company was formerly known as Leading Ideal Inc. and changed its name to Li Auto Inc. in July 2020. Li Auto Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.
About Hino Motors
Hino Motors, Ltd. manufactures and sells large commercial vehicles under the Hino brand worldwide. It offers trucks and buses; and light commercial vehicles and passenger vehicles, as well as various engines, service parts, etc. The company was founded in 1910 and is headquartered in Hino, Japan. Hino Motors, Ltd. operates as a subsidiary of Toyota Motor Corporation.
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