Booking (NASDAQ:BKNG) Sets New 12-Month Low – Should You Sell?

Booking Holdings Inc. (NASDAQ:BKNG)’s share price reached a new 52-week low during mid-day trading on Friday . The stock traded as low as $4,080.25 and last traded at $4,162.2660, with a volume of 92539 shares. The stock had previously closed at $4,159.10.

Wall Street Analyst Weigh In

BKNG has been the subject of a number of recent analyst reports. B. Riley Financial upped their price target on shares of Booking from $6,700.00 to $6,800.00 and gave the stock a “buy” rating in a research report on Wednesday, October 29th. UBS Group cut their price target on Booking from $6,806.00 to $6,608.00 and set a “buy” rating for the company in a research note on Tuesday, February 3rd. Deutsche Bank Aktiengesellschaft boosted their price objective on Booking from $6,723.00 to $6,790.00 and gave the company a “buy” rating in a research report on Tuesday, October 21st. BNP Paribas Exane set a $6,100.00 price objective on Booking in a research note on Monday, November 24th. Finally, Rothschild & Co Redburn lifted their target price on Booking from $6,250.00 to $6,400.00 and gave the company a “buy” rating in a research note on Thursday, October 30th. Twenty-eight equities research analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $6,171.56.

Booking Trading Down 1.0%

The business’s 50 day simple moving average is $5,140.62 and its 200 day simple moving average is $5,242.37. The firm has a market capitalization of $132.74 billion, a PE ratio of 26.77, a PEG ratio of 0.93 and a beta of 1.21.

Insider Transactions at Booking

In other news, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the sale, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Glenn D. Fogel sold 953 shares of Booking stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the sale, the chief executive officer owned 19,615 shares of the company’s stock, valued at $101,631,984.10. The trade was a 4.63% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 3,124 shares of company stock worth $16,194,538. 0.16% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Booking

Institutional investors have recently made changes to their positions in the company. Brighton Jones LLC boosted its position in Booking by 34.9% during the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after acquiring an additional 65 shares in the last quarter. Revolve Wealth Partners LLC bought a new position in Booking in the fourth quarter worth about $209,000. Sivia Capital Partners LLC lifted its position in shares of Booking by 25.0% during the second quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares during the last quarter. Bouchey Financial Group Ltd bought a new stake in shares of Booking in the 2nd quarter valued at about $208,000. Finally, Clearstead Trust LLC grew its position in shares of Booking by 13.3% in the 2nd quarter. Clearstead Trust LLC now owns 136 shares of the business services provider’s stock worth $787,000 after buying an additional 16 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.