Alphabet Inc. $GOOG Shares Sold by Trace Wealth Advisors LLC

Trace Wealth Advisors LLC lessened its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 41.0% during the 3rd quarter, according to its most recent disclosure with the SEC. The institutional investor owned 3,705 shares of the information services provider’s stock after selling 2,575 shares during the quarter. Alphabet comprises about 0.7% of Trace Wealth Advisors LLC’s holdings, making the stock its 23rd biggest holding. Trace Wealth Advisors LLC’s holdings in Alphabet were worth $902,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also made changes to their positions in the business. Robinson Smith Wealth Advisors LLC boosted its position in Alphabet by 1.8% in the 3rd quarter. Robinson Smith Wealth Advisors LLC now owns 2,070 shares of the information services provider’s stock valued at $504,000 after buying an additional 36 shares during the period. Searle & CO. raised its stake in shares of Alphabet by 0.6% in the third quarter. Searle & CO. now owns 5,703 shares of the information services provider’s stock valued at $1,389,000 after acquiring an additional 36 shares in the last quarter. BankPlus Wealth Management LLC boosted its holdings in Alphabet by 1.2% in the third quarter. BankPlus Wealth Management LLC now owns 3,143 shares of the information services provider’s stock valued at $766,000 after purchasing an additional 37 shares during the period. Activest Wealth Management grew its stake in Alphabet by 0.5% during the 3rd quarter. Activest Wealth Management now owns 7,997 shares of the information services provider’s stock worth $1,948,000 after purchasing an additional 38 shares in the last quarter. Finally, Cedar Mountain Advisors LLC increased its holdings in Alphabet by 11.8% during the 3rd quarter. Cedar Mountain Advisors LLC now owns 370 shares of the information services provider’s stock worth $90,000 after purchasing an additional 39 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Buying and Selling

In other Alphabet news, Director John L. Hennessy sold 600 shares of the firm’s stock in a transaction on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total transaction of $202,512.00. Following the transaction, the director directly owned 21,224 shares of the company’s stock, valued at approximately $7,163,524.48. This trade represents a 2.75% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CAO Amie Thuener O’toole sold 933 shares of the company’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $336.55, for a total transaction of $314,001.15. Following the completion of the sale, the chief accounting officer directly owned 9,916 shares of the company’s stock, valued at $3,337,229.80. The trade was a 8.60% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 2,069,864 shares of company stock valued at $105,985,041 in the last 90 days. Company insiders own 12.99% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Institutional buying and analyst backing: several large investors added to positions (Egerton opened a sizeable ~$338.5M stake; California Public Employees also increased GOOGL exposure) and some analysts/shops raised targets or kept positive ratings — a vote of confidence from big players that can support the stock. Egerton Capital Boosts Alphabet Position
• Positive Sentiment: AI monetization and product momentum: Google is testing shopping integrations in Search and the Gemini chatbot (a path to new ad/commerce revenue), and Waymo continues technical progress with next‑gen robotaxis — evidence of multiple near‑ and multi‑year commercial levers. How Google Is Turning AI Search into a Shopping Platform
• Neutral Sentiment: Mixed institutional flows: 13F filings show rotation — some managers trimmed GOOGL while others added. This indicates portfolio rebalancing rather than a unanimous directional shift; follow further quarterly filings for confirmation. Swiss National Bank Disclosed New Holdings
• Negative Sentiment: EU antitrust probe into search ad auctions: European regulators have targeted Google over its ad-auction practices in Europe — a new regulatory risk that could lead to fines, operational changes or constraints on ad monetization. Google targeted by EU over its search advertising auction practices
• Negative Sentiment: CapEx and debt concerns: management’s large FY2026 capex plan (~$175–$185B) plus multi‑billion bond offerings (including a recent large bond/tiered debt package) have spooked some investors worried about cash flow pressure and higher leverage to fund AI infrastructure — a key driver of the post‑earnings pullback. What Does Alphabet’s $31.5 Billion Bond Sale Really Mean for GOOGL Stock Investors?

Alphabet Trading Down 0.6%

Shares of Alphabet stock opened at $309.37 on Friday. The company has a current ratio of 2.01, a quick ratio of 2.01 and a debt-to-equity ratio of 0.11. The company has a fifty day simple moving average of $322.20 and a 200-day simple moving average of $274.25. The stock has a market cap of $3.73 trillion, a price-to-earnings ratio of 28.62, a PEG ratio of 1.83 and a beta of 1.10. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $350.15.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. The firm had revenue of $113.83 billion during the quarter, compared to analysts’ expectations of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. Alphabet’s quarterly revenue was up 18.0% compared to the same quarter last year. During the same period in the previous year, the company earned $2.15 earnings per share. On average, equities analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Shareholders of record on Monday, March 9th will be paid a $0.21 dividend. The ex-dividend date is Monday, March 9th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s payout ratio is currently 7.77%.

Wall Street Analyst Weigh In

Several equities analysts have recently issued reports on GOOG shares. JPMorgan Chase & Co. lifted their price objective on Alphabet from $385.00 to $395.00 and gave the company an “overweight” rating in a research note on Thursday, February 5th. Mizuho set a $325.00 price target on shares of Alphabet in a research note on Thursday, October 30th. KeyCorp set a $370.00 price objective on shares of Alphabet in a research report on Thursday, February 5th. Bank of America lifted their price objective on shares of Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Finally, Raymond James Financial raised Alphabet from an “outperform” rating to a “strong-buy” rating and increased their target price for the company from $315.00 to $400.00 in a report on Thursday, January 22nd. Seven analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, four have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Buy” and a consensus target price of $343.90.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.