ServiceNow (NYSE:NOW) Trading Up 3.2% – Here’s What Happened

Shares of ServiceNow, Inc. (NYSE:NOW) traded up 3.2% during mid-day trading on Monday . The company traded as high as $104.25 and last traded at $104.01. 23,024,713 shares were traded during mid-day trading, an increase of 19% from the average session volume of 19,424,842 shares. The stock had previously closed at $100.74.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company-initiated buyback and ASR signal management confidence — ServiceNow announced a large repurchase program (new $5B authorization plus remaining capacity) and will execute a $2B accelerated share repurchase to buy stock quickly, which supports the share count and near-term demand. 3 Massive Buybacks That Map the Market’s Mood in 2026
• Positive Sentiment: Solid quarterly fundamentals despite the selloff — ServiceNow beat Q4 estimates on revenue and EPS, reported ~20% revenue growth and highlighted growing AI-related bookings, reinforcing its enterprise workflow foothold. That underpins the buy-the-dip narrative for many investors. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects
• Positive Sentiment: Brokerage and analyst support is resurfacing — some firms (e.g., Wedbush, Needham, BTIG and others) are pushing buy/overweight views, arguing the sector selloff has overshot fundamentals and creating contrarian opportunities. Stockbroker bullish on Salesforce and ServiceNow with “software Armageddon” trade said to be overdone
• Neutral Sentiment: Analyst commentary frames the “SaaS apocalypse” as both risk and catalyst — some write-ups argue AI disruption could compress SaaS economics but also see ServiceNow as a potential AI workflow beneficiary, leaving the medium-term thesis mixed. How the ‘SaaS Apocalypse’ Can Catalyze ServiceNow Stock (NOW)
• Negative Sentiment: Sector-wide AI automation fears continue to drive outsized selling — launches of new AI automation tools have amplified worries that incumbents’ growth/renewal dynamics could be disrupted, pushing software peers and NOW sharply lower. Salesforce and ServiceNow Fall as AI Automation Fears Hit Software Sector
• Negative Sentiment: Heavy insider selling has raised caution among some investors — disclosure data shows numerous insider sales in recent months, which can weigh on sentiment even if driven by routine exercises. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects

Analyst Upgrades and Downgrades

NOW has been the topic of a number of research analyst reports. Citigroup raised their price objective on shares of ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a report on Friday, January 30th. Barclays upped their price target on shares of ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Royal Bank Of Canada reduced their target price on ServiceNow from $195.00 to $185.00 and set an “outperform” rating for the company in a research note on Thursday, January 29th. Evercore restated an “outperform” rating and set a $175.00 price objective (down from $225.00) on shares of ServiceNow in a research report on Thursday, January 29th. Finally, BMO Capital Markets lowered their price target on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating on the stock in a research report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and a consensus target price of $193.01.

ServiceNow Trading Up 3.2%

The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a 50-day moving average of $144.39 and a 200 day moving average of $167.63. The company has a market cap of $108.79 billion, a P/E ratio of 62.36, a price-to-earnings-growth ratio of 1.71 and a beta of 0.98.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.73 earnings per share. On average, analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the sale, the director directly owned 47,930 shares in the company, valued at $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the transaction, the insider owned 2,705 shares of the company’s stock, valued at $442,294.55. This represents a 36.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 15,310 shares of company stock valued at $2,533,585. Company insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

A number of institutional investors have recently made changes to their positions in NOW. Vanguard Group Inc. raised its position in ServiceNow by 404.5% during the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after purchasing an additional 81,752,460 shares during the last quarter. Geode Capital Management LLC increased its stake in shares of ServiceNow by 404.8% during the fourth quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider’s stock valued at $3,591,425,000 after buying an additional 18,854,775 shares during the period. State Street Corp lifted its stake in ServiceNow by 1.4% in the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock worth $8,700,970,000 after acquiring an additional 131,080 shares during the period. Jennison Associates LLC lifted its stake in ServiceNow by 280.1% in the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock worth $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Finally, Fisher Asset Management LLC boosted its holdings in ServiceNow by 404.3% in the fourth quarter. Fisher Asset Management LLC now owns 8,351,824 shares of the information technology services provider’s stock valued at $1,279,416,000 after acquiring an additional 6,695,802 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.