Insider Selling: SoFi Technologies (NASDAQ:SOFI) Director Sells 94,225 Shares of Stock

SoFi Technologies, Inc. (NASDAQ:SOFI) Director Steven Freiberg sold 94,225 shares of the company’s stock in a transaction dated Friday, February 6th. The shares were sold at an average price of $20.31, for a total transaction of $1,913,709.75. Following the sale, the director directly owned 588,849 shares in the company, valued at approximately $11,959,523.19. This trade represents a 13.79% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.

SoFi Technologies Stock Performance

SoFi Technologies stock traded up $0.49 during mid-day trading on Monday, reaching $21.35. The company’s stock had a trading volume of 63,826,552 shares, compared to its average volume of 55,077,000. SoFi Technologies, Inc. has a 12-month low of $8.60 and a 12-month high of $32.73. The firm’s fifty day moving average price is $26.05 and its two-hundred day moving average price is $26.33. The company has a debt-to-equity ratio of 0.31, a quick ratio of 0.16 and a current ratio of 0.80. The company has a market capitalization of $25.75 billion, a P/E ratio of 56.19 and a beta of 2.13.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings data on Friday, January 30th. The company reported $0.13 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.12 by $0.01. SoFi Technologies had a return on equity of 6.48% and a net margin of 13.34%.The business had revenue of $1.01 billion for the quarter, compared to analysts’ expectations of $984.75 million. During the same quarter in the prior year, the firm posted $0.05 EPS. The firm’s quarterly revenue was up 39.6% on a year-over-year basis. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. Sell-side analysts predict that SoFi Technologies, Inc. will post 0.26 EPS for the current fiscal year.

Institutional Trading of SoFi Technologies

Institutional investors have recently bought and sold shares of the stock. Valley Wealth Managers Inc. purchased a new stake in shares of SoFi Technologies in the 4th quarter valued at $25,000. Blue Trust Inc. increased its holdings in SoFi Technologies by 655.2% in the 4th quarter. Blue Trust Inc. now owns 1,012 shares of the company’s stock worth $26,000 after acquiring an additional 878 shares in the last quarter. Central Pacific Bank Trust Division acquired a new position in shares of SoFi Technologies during the 4th quarter worth about $28,000. Salomon & Ludwin LLC purchased a new position in shares of SoFi Technologies in the third quarter valued at approximately $29,000. Finally, Thurston Springer Miller Herd & Titak Inc. acquired a new stake in SoFi Technologies during the 4th quarter worth $29,000. 38.43% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

SOFI has been the subject of a number of research reports. JPMorgan Chase & Co. upgraded SoFi Technologies from a “neutral” rating to an “overweight” rating and set a $31.00 price objective for the company in a report on Tuesday, February 3rd. Citizens Jmp upgraded shares of SoFi Technologies from a “market perform” rating to an “outperform” rating and set a $30.00 target price for the company in a report on Monday. Citigroup boosted their price objective on shares of SoFi Technologies from $28.00 to $37.00 and gave the company a “buy” rating in a research report on Wednesday, October 29th. BTIG Research restated a “neutral” rating on shares of SoFi Technologies in a research note on Wednesday, October 29th. Finally, The Goldman Sachs Group cut their target price on SoFi Technologies from $27.00 to $24.00 and set a “neutral” rating on the stock in a research note on Tuesday, January 6th. One analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, nine have issued a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $26.21.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Citizens JMP upgraded SOFI to Outperform with a $30 price target (about 40% upside vs. recent levels), a catalyst driving fresh buy interest and headline momentum. SoFi Technologies Stock Could Rise 40%, Say Analysts. The Fintech Is a Buy.
• Positive Sentiment: Insider/executive buying after the earnings release is being read as management confidence and helped spark intraday gains. SoFi Stock Surges 7% as Executives Buy Shares After Earnings
• Positive Sentiment: Multiple bullish writeups argue the pullback makes SOFI attractive: analysts point to strong member growth, rising fee revenue, high net interest margins, and operating leverage that should drive outsized EPS growth over 2026–27. These narratives are supporting renewed buyer interest. 3 reasons why SoFi’s stock now looks like a buy SoFi Is Much Cheaper Than It Looks
• Neutral Sentiment: Coverage noting SoFi versus peers (eg. PayPal) and broader fintech comparisons is drawing attention but is more thematic than immediate catalyst‑driven. SoFi or PayPal: J.P. Morgan Selects the Superior Fintech Stock to Buy
• Neutral Sentiment: Operational pieces highlight a customer surge that tests SoFi’s blockchain initiatives and global expansion plans — signals of growth potential but also execution risk and integration work. SoFi Customer Surge Tests Blockchain Push And Global Expansion Ambitions
• Negative Sentiment: Shares had been pressured after earnings: GAAP profit fell even as adjusted metrics and membership grew, prompting price‑target cuts and some analyst downgrades/neutral ratings that keep upside dependent on execution. SoFi (SOFI) Is Down 8.5% After GAAP Profit Fell Despite Strong Adjusted Growth And Membership Expansion SoFi Technologies (SOFI) receives price target cuts post earnings
• Negative Sentiment: UBS trimmed its price target (to $24.50) and maintained a Neutral view after mixed quarter results, signaling some analyst caution that limits immediate consensus upside. UBS Lowers SoFi Technologies (SOFI) PT to $24.50 Following Mixed Performance

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.