Sonos (NASDAQ:SONO) Major Shareholder Coliseum Capital Management, L Purchases 26,824 Shares of Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L bought 26,824 shares of the stock in a transaction on Friday, February 6th. The stock was purchased at an average cost of $16.49 per share, with a total value of $442,327.76. Following the purchase, the insider directly owned 15,663,353 shares of the company’s stock, valued at approximately $258,288,690.97. This represents a 0.17% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through this link. Major shareholders that own at least 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Thursday, February 5th, Coliseum Capital Management, L purchased 211,530 shares of Sonos stock. The shares were purchased at an average cost of $16.29 per share, for a total transaction of $3,445,823.70.
• On Wednesday, February 4th, Coliseum Capital Management, L purchased 494,719 shares of Sonos stock. The stock was purchased at an average cost of $15.50 per share, with a total value of $7,668,144.50.

Sonos Stock Up 3.1%

SONO opened at $17.08 on Friday. The stock has a market cap of $2.06 billion, a P/E ratio of -100.47 and a beta of 2.05. Sonos, Inc. has a 12 month low of $7.63 and a 12 month high of $19.82. The company has a fifty day simple moving average of $17.07 and a 200 day simple moving average of $15.75.

Sonos (NASDAQ:SONO) last posted its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. The firm had revenue of $545.66 million during the quarter, compared to analysts’ expectations of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The company’s revenue was down .9% on a year-over-year basis. During the same period in the previous year, the firm earned $0.64 earnings per share. On average, equities research analysts expect that Sonos, Inc. will post -0.37 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Sonos

Hedge funds have recently modified their holdings of the stock. Arrowstreet Capital Limited Partnership raised its holdings in Sonos by 626.8% during the third quarter. Arrowstreet Capital Limited Partnership now owns 2,663,480 shares of the company’s stock worth $42,083,000 after acquiring an additional 2,296,996 shares in the last quarter. Cooper Creek Partners Management LLC increased its position in shares of Sonos by 38.6% during the 2nd quarter. Cooper Creek Partners Management LLC now owns 4,243,813 shares of the company’s stock worth $45,876,000 after purchasing an additional 1,181,033 shares during the last quarter. Cubist Systematic Strategies LLC increased its position in shares of Sonos by 250.8% during the 2nd quarter. Cubist Systematic Strategies LLC now owns 1,393,706 shares of the company’s stock worth $15,066,000 after purchasing an additional 996,425 shares during the last quarter. Vanguard Group Inc. raised its stake in shares of Sonos by 5.9% during the 3rd quarter. Vanguard Group Inc. now owns 13,730,353 shares of the company’s stock worth $216,940,000 after purchasing an additional 768,776 shares in the last quarter. Finally, AQR Capital Management LLC boosted its holdings in shares of Sonos by 1,472.4% in the 2nd quarter. AQR Capital Management LLC now owns 804,583 shares of the company’s stock valued at $8,698,000 after buying an additional 753,414 shares during the last quarter. Institutional investors own 85.82% of the company’s stock.

Trending Headlines about Sonos

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

Analyst Ratings Changes

Several research analysts have recently weighed in on the stock. Morgan Stanley set a $18.00 price target on shares of Sonos in a report on Wednesday. Rosenblatt Securities reaffirmed a “buy” rating and issued a $21.00 target price on shares of Sonos in a research note on Monday, February 2nd. Wall Street Zen raised Sonos from a “hold” rating to a “buy” rating in a research note on Saturday. Jefferies Financial Group boosted their price target on Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a report on Monday, January 5th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Sonos in a report on Thursday, January 22nd. Two investment analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of $20.00.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.