Zacks Research Forecasts Lower Earnings for Procter & Gamble

Procter & Gamble Company (The) (NYSE:PG) – Equities researchers at Zacks Research decreased their Q3 2026 earnings per share estimates for shares of Procter & Gamble in a research note issued to investors on Thursday, February 5th. Zacks Research analyst Team now expects that the company will post earnings of $1.57 per share for the quarter, down from their previous estimate of $1.59. The consensus estimate for Procter & Gamble’s current full-year earnings is $6.91 per share. Zacks Research also issued estimates for Procter & Gamble’s Q2 2027 earnings at $1.96 EPS, Q3 2027 earnings at $1.64 EPS, FY2027 earnings at $7.27 EPS, Q2 2028 earnings at $2.08 EPS and FY2028 earnings at $7.70 EPS.

A number of other brokerages also recently weighed in on PG. Piper Sandler began coverage on shares of Procter & Gamble in a research note on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price for the company. TD Cowen cut shares of Procter & Gamble from a “buy” rating to a “hold” rating and lifted their target price for the stock from $150.00 to $156.00 in a report on Tuesday, January 27th. Morgan Stanley set a $175.00 price objective on Procter & Gamble in a research report on Monday, October 27th. Rothschild & Co Redburn boosted their price target on Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, January 23rd. Finally, Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and boosted their target price for the stock from $156.00 to $179.00 in a research report on Tuesday, December 16th. Thirteen investment analysts have rated the stock with a Buy rating and nine have given a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $167.00.

Procter & Gamble Stock Up 1.2%

NYSE:PG opened at $158.70 on Friday. Procter & Gamble has a 1-year low of $137.62 and a 1-year high of $179.99. The company has a market capitalization of $368.81 billion, a PE ratio of 23.51, a P/E/G ratio of 5.21 and a beta of 0.38. The firm’s 50-day moving average price is $145.53 and its 200-day moving average price is $150.38. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same quarter last year, the business posted $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS.

Institutional Investors Weigh In On Procter & Gamble

A number of institutional investors have recently bought and sold shares of the business. Brighton Jones LLC grew its holdings in Procter & Gamble by 51.5% during the 4th quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock valued at $6,717,000 after buying an additional 13,617 shares in the last quarter. Taylor Financial Group Inc. increased its holdings in shares of Procter & Gamble by 10.6% in the first quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock worth $493,000 after purchasing an additional 277 shares during the last quarter. Sivia Capital Partners LLC boosted its stake in Procter & Gamble by 19.8% during the second quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock valued at $979,000 after buying an additional 1,016 shares during the last quarter. Auxano Advisors LLC increased its stake in Procter & Gamble by 10.8% in the 2nd quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock worth $1,165,000 after acquiring an additional 714 shares during the last quarter. Finally, Sendero Wealth Management LLC boosted its position in shares of Procter & Gamble by 0.6% during the 2nd quarter. Sendero Wealth Management LLC now owns 15,517 shares of the company’s stock valued at $2,472,000 after acquiring an additional 94 shares during the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Insider Buying and Selling at Procter & Gamble

In other Procter & Gamble news, insider Marc S. Pritchard sold 95,903 shares of the firm’s stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the sale, the insider owned 182,607 shares in the company, valued at approximately $27,601,048.05. This trade represents a 34.43% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the company’s stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the completion of the transaction, the chief executive officer owned 6,571 shares of the company’s stock, valued at approximately $1,038,218. The trade was a 54.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 103,904 shares of company stock worth $15,759,885 over the last quarter. 0.20% of the stock is owned by company insiders.

Procter & Gamble Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is 62.67%.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G Health Ltd. reported strong Q3 FY26 results and announced an interim dividend and special payout — positive for investor sentiment around the company’s health/consumer-health exposure and cash-return profile. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Positive Sentiment: Zacks and other coverage highlight P&G’s push into faster Beauty & Personal Care innovation and premiumization — a strategic lever for higher-margin growth and pricing power over time. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High-profile marketing (Old Spice Super Bowl immersive experience) and broader brand campaigns can boost short-term sales and media-driven engagement in grooming—helps near-term organic growth storytelling. Old Spice Super Bowl Experience
• Neutral Sentiment: Wall Street coverage remains constructive overall (consensus “Moderate Buy”); several outlets are debating valuation after mixed Q2 results—useful context but unlikely to move the stock without fresh guidance or surprise results. PG Receives Consensus “Moderate Buy”
• Negative Sentiment: Zacks Research trimmed multiple near-term and FY2027–FY2028 EPS forecasts (several quarter and year cuts), lowering short-term earnings expectations — a direct headwind for sentiment and forward multiple assumptions.
• Negative Sentiment: CEO Ma. Fatima Francisco sold 8,000 shares (~$1.26M) and materially reduced her direct holding; insider selling can be perceived negatively by some investors even if for routine reasons. SEC Form 4 – Insider Sale
• Negative Sentiment: Barron’s flags that staples stocks look “frothy” after the recent run — valuation pressure or profit-taking in defensive names could cap PG’s upside if the rotation reverses. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.