Financial & Tax Architects LLC grew its position in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 13.0% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 45,533 shares of the company’s stock after buying an additional 5,250 shares during the quarter. Financial & Tax Architects LLC’s holdings in Procter & Gamble were worth $6,996,000 at the end of the most recent reporting period.
Other hedge funds also recently added to or reduced their stakes in the company. Norges Bank bought a new stake in Procter & Gamble during the 2nd quarter valued at $5,099,644,000. Laurel Wealth Advisors LLC lifted its stake in shares of Procter & Gamble by 15,971.7% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock worth $1,117,270,000 after purchasing an additional 6,969,110 shares during the last quarter. Vanguard Group Inc. boosted its position in Procter & Gamble by 1.4% during the second quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock valued at $37,155,222,000 after purchasing an additional 3,189,111 shares in the last quarter. Invesco Ltd. grew its stake in Procter & Gamble by 21.4% in the second quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock valued at $2,608,785,000 after purchasing an additional 2,880,895 shares during the last quarter. Finally, Lazard Asset Management LLC raised its holdings in Procter & Gamble by 66.3% in the second quarter. Lazard Asset Management LLC now owns 5,504,749 shares of the company’s stock worth $877,014,000 after purchasing an additional 2,195,560 shares in the last quarter. 65.77% of the stock is owned by hedge funds and other institutional investors.
Insiders Place Their Bets
In other Procter & Gamble news, CEO Ma. Fatima Francisco sold 8,000 shares of the firm’s stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the sale, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at approximately $1,038,218. This trade represents a 54.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the completion of the sale, the insider directly owned 182,607 shares in the company, valued at $27,601,048.05. This represents a 34.43% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 103,904 shares of company stock valued at $15,759,885 in the last ninety days. 0.20% of the stock is owned by corporate insiders.
Trending Headlines about Procter & Gamble
- Positive Sentiment: P&G Health Ltd. reported strong Q3 FY26 results and announced an interim dividend and special payout — positive for investor sentiment around the company’s health/consumer-health exposure and cash-return profile. Procter & Gamble Health Posts Strong Q3 FY26 Results
- Positive Sentiment: Zacks and other coverage highlight P&G’s push into faster Beauty & Personal Care innovation and premiumization — a strategic lever for higher-margin growth and pricing power over time. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
- Positive Sentiment: High-profile marketing (Old Spice Super Bowl immersive experience) and broader brand campaigns can boost short-term sales and media-driven engagement in grooming—helps near-term organic growth storytelling. Old Spice Super Bowl Experience
- Neutral Sentiment: Wall Street coverage remains constructive overall (consensus “Moderate Buy”); several outlets are debating valuation after mixed Q2 results—useful context but unlikely to move the stock without fresh guidance or surprise results. PG Receives Consensus “Moderate Buy”
- Negative Sentiment: Zacks Research trimmed multiple near-term and FY2027–FY2028 EPS forecasts (several quarter and year cuts), lowering short-term earnings expectations — a direct headwind for sentiment and forward multiple assumptions.
- Negative Sentiment: CEO Ma. Fatima Francisco sold 8,000 shares (~$1.26M) and materially reduced her direct holding; insider selling can be perceived negatively by some investors even if for routine reasons. SEC Form 4 – Insider Sale
- Negative Sentiment: Barron’s flags that staples stocks look “frothy” after the recent run — valuation pressure or profit-taking in defensive names could cap PG’s upside if the rotation reverses. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.
Procter & Gamble Stock Performance
Shares of NYSE PG opened at $158.70 on Friday. The stock has a market cap of $368.81 billion, a price-to-earnings ratio of 23.51, a PEG ratio of 5.21 and a beta of 0.38. Procter & Gamble Company has a 12 month low of $137.62 and a 12 month high of $179.99. The company has a 50 day simple moving average of $145.53 and a two-hundred day simple moving average of $150.38. The company has a current ratio of 0.72, a quick ratio of 0.51 and a debt-to-equity ratio of 0.49.
Procter & Gamble (NYSE:PG – Get Free Report) last posted its quarterly earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. During the same period in the prior year, the company earned $1.88 earnings per share. The firm’s revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, analysts predict that Procter & Gamble Company will post 6.91 earnings per share for the current year.
Procter & Gamble Announces Dividend
The company also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s payout ratio is currently 62.67%.
Wall Street Analyst Weigh In
A number of analysts have recently weighed in on the stock. TD Cowen cut shares of Procter & Gamble from a “buy” rating to a “hold” rating and raised their price target for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Morgan Stanley set a $175.00 target price on shares of Procter & Gamble in a research note on Monday, October 27th. Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Piper Sandler initiated coverage on Procter & Gamble in a report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price objective for the company. Finally, UBS Group boosted their target price on Procter & Gamble from $161.00 to $170.00 and gave the stock a “buy” rating in a research note on Friday, January 23rd. Thirteen research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $167.00.
Read Our Latest Report on Procter & Gamble
Procter & Gamble Company Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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