JPMorgan Chase & Co. Has Lowered Expectations for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its target price lowered by equities research analysts at JPMorgan Chase & Co. from $8.00 to $7.00 in a report released on Thursday,Benzinga reports. The brokerage presently has an “underweight” rating on the stock. JPMorgan Chase & Co.‘s price target points to a potential upside of 36.32% from the stock’s current price.

Several other equities analysts also recently weighed in on the stock. The Goldman Sachs Group cut their price target on shares of Snap from $9.50 to $8.50 and set a “neutral” rating on the stock in a report on Tuesday, January 13th. Susquehanna cut their price objective on shares of Snap from $9.00 to $6.50 and set a “neutral” rating on the stock in a research note on Thursday. B. Riley raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price for the company in a report on Thursday. BMO Capital Markets upped their price target on shares of Snap from $12.00 to $13.00 and gave the company an “outperform” rating in a report on Thursday, November 6th. Finally, Truist Financial increased their price target on Snap from $10.00 to $11.00 and gave the stock a “hold” rating in a research report on Friday, November 7th. Four research analysts have rated the stock with a Buy rating, twenty-two have assigned a Hold rating and five have issued a Sell rating to the company. According to data from MarketBeat, Snap presently has a consensus rating of “Reduce” and an average target price of $8.61.

Snap Stock Performance

SNAP stock traded down $0.78 during midday trading on Thursday, reaching $5.14. The stock had a trading volume of 168,302,289 shares, compared to its average volume of 53,551,547. The firm has a fifty day simple moving average of $7.68 and a two-hundred day simple moving average of $7.89. Snap has a 52-week low of $5.10 and a 52-week high of $11.26. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67. The stock has a market cap of $8.83 billion, a PE ratio of -17.71 and a beta of 0.83.

Snap (NYSE:SNAP) last announced its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative net margin of 8.60% and a negative return on equity of 21.61%. The firm had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. During the same period in the prior year, the company posted $0.01 earnings per share. The firm’s revenue for the quarter was up 10.2% on a year-over-year basis. As a group, equities research analysts anticipate that Snap will post -0.3 EPS for the current year.

Insider Buying and Selling

In other Snap news, CTO Robert C. Murphy sold 1,000,000 shares of the stock in a transaction that occurred on Friday, November 7th. The stock was sold at an average price of $8.00, for a total transaction of $8,000,000.00. Following the transaction, the chief technology officer owned 51,911,126 shares in the company, valued at approximately $415,289,008. This represents a 1.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CFO Derek Andersen sold 62,868 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $524,319.12. Following the completion of the sale, the chief financial officer directly owned 3,030,301 shares in the company, valued at approximately $25,272,710.34. The trade was a 2.03% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,393,341 shares of company stock worth $11,169,210 in the last ninety days. 22.68% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Snap

Large investors have recently added to or reduced their stakes in the stock. Sumitomo Mitsui Trust Group Inc. lifted its holdings in Snap by 31.7% in the 2nd quarter. Sumitomo Mitsui Trust Group Inc. now owns 4,208,697 shares of the company’s stock valued at $36,574,000 after purchasing an additional 1,013,757 shares in the last quarter. Nikko Asset Management Americas Inc. grew its holdings in shares of Snap by 94.1% during the second quarter. Nikko Asset Management Americas Inc. now owns 2,107,288 shares of the company’s stock worth $18,312,000 after buying an additional 1,021,677 shares in the last quarter. Y Intercept Hong Kong Ltd acquired a new stake in shares of Snap in the second quarter valued at about $2,723,000. Arkadios Wealth Advisors acquired a new stake in shares of Snap in the second quarter valued at about $1,256,000. Finally, CWM LLC lifted its stake in shares of Snap by 50.5% in the third quarter. CWM LLC now owns 387,935 shares of the company’s stock worth $2,991,000 after buying an additional 130,172 shares in the last quarter. 47.52% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue and profitability improvement — Snap reported ~10% revenue growth, stronger ARPU and a meaningful rise in net income, evidence management’s pivot toward more profitable growth is working. This underpinned some bullish views and supported near‑term sentiment. Read More.
• Positive Sentiment: Selective analyst upgrades — B. Riley upgraded SNAP to Buy and Bank of America moved the stock to Buy with a $10 target, showing some investors/analysts view the company’s margin progress and buyback as a catalyst. Read More.
• Neutral Sentiment: 10‑K filing — Snap filed its 2025 Form 10‑K (audited statements); standard disclosure but useful for investors reviewing liabilities, buyback authorization and risk language. Read More.
• Neutral Sentiment: Heavy call option buying — Unusually large call volume suggests elevated speculative or hedged bullish positioning; this can amplify intraday moves but is not proof of fundamentals. (No link)
• Negative Sentiment: Broad price‑target cuts and cautious ratings — Numerous firms trimmed targets (TD Cowen, Evercore ISI, Cantor Fitzgerald, Wells Fargo, Mizuho, Susquehanna, Rosenblatt, etc.) and many maintained neutral/hold stances, reducing short‑term analyst support for the stock. Read More. Read More.
• Negative Sentiment: User declines, weaker near‑term outlook and a delayed AI deal — Daily users fell and management trimmed marketing to focus on profitability; guidance for Q1 revenue came in below some estimates and Snap said potential revenue from the Perplexity integration is excluded until rollout details are agreed, creating near‑term uncertainty. Read More. Read More.
• Negative Sentiment: Technical/market reaction — Coverage pieces report the stock has lost key support after the print and hit new lows, which can trigger additional selling from momentum and technical traders. Read More.
• Negative Sentiment: Analyst consensus is weak — MarketBeat/coverage summaries show a consensus skew toward Reduce/Hold from the analyst pool, which pressures investor sentiment until more consistent top‑line and user trends emerge. Read More.

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.