Evercore ISI Lowers Snap (NYSE:SNAP) Price Target to $9.00

Snap (NYSE:SNAP) had its price objective dropped by Evercore ISI from $13.00 to $9.00 in a report released on Thursday,Benzinga reports. The firm currently has an “in-line” rating on the stock. Evercore ISI’s target price suggests a potential upside of 67.44% from the stock’s previous close.

Other equities research analysts have also issued research reports about the company. Canaccord Genuity Group set a $7.00 target price on Snap in a research note on Thursday. Citigroup boosted their price objective on Snap from $8.50 to $10.00 and gave the company a “neutral” rating in a research report on Wednesday, November 12th. Wells Fargo & Company cut their target price on shares of Snap from $10.00 to $8.00 and set an “equal weight” rating on the stock in a report on Thursday. BNP Paribas Exane initiated coverage on shares of Snap in a report on Wednesday, January 14th. They set a “strong sell” rating for the company. Finally, B. Riley raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 price target for the company in a research report on Thursday. Four analysts have rated the stock with a Buy rating, twenty-two have issued a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Reduce” and a consensus target price of $8.71.

Snap Trading Down 9.1%

Shares of SNAP traded down $0.54 during mid-day trading on Thursday, reaching $5.38. The company’s stock had a trading volume of 93,614,438 shares, compared to its average volume of 50,962,254. Snap has a 52 week low of $5.18 and a 52 week high of $11.26. The stock has a market cap of $9.24 billion, a PE ratio of -18.57 and a beta of 0.83. The company’s fifty day moving average price is $7.68 and its two-hundred day moving average price is $7.89. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57.

Snap (NYSE:SNAP) last issued its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The business had revenue of $1.72 billion during the quarter, compared to analysts’ expectations of $1.70 billion. Snap had a negative return on equity of 21.61% and a negative net margin of 8.60%.Snap’s revenue for the quarter was up 10.2% compared to the same quarter last year. During the same quarter in the previous year, the business earned $0.01 EPS. On average, analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, insider Ajit Mohan sold 109,372 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $912,162.48. Following the completion of the sale, the insider directly owned 5,326,801 shares of the company’s stock, valued at approximately $44,425,520.34. This trade represents a 2.01% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CTO Robert C. Murphy sold 1,000,000 shares of the business’s stock in a transaction dated Friday, November 7th. The shares were sold at an average price of $8.00, for a total transaction of $8,000,000.00. Following the transaction, the chief technology officer owned 51,911,126 shares in the company, valued at $415,289,008. This represents a 1.89% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 1,393,341 shares of company stock worth $11,169,210. Company insiders own 22.68% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently made changes to their positions in SNAP. Independent Advisor Alliance boosted its position in shares of Snap by 16.8% during the fourth quarter. Independent Advisor Alliance now owns 14,782 shares of the company’s stock valued at $119,000 after purchasing an additional 2,128 shares in the last quarter. Versor Investments LP bought a new stake in shares of Snap during the 4th quarter valued at $1,473,000. KLCM Advisors Inc. bought a new stake in shares of Snap during the 4th quarter valued at $161,000. Trek Financial LLC grew its position in shares of Snap by 33.1% in the 4th quarter. Trek Financial LLC now owns 769,475 shares of the company’s stock worth $6,210,000 after buying an additional 191,199 shares during the period. Finally, Plato Investment Management Ltd bought a new position in shares of Snap in the 4th quarter worth about $275,000. Institutional investors own 47.52% of the company’s stock.

More Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue grew ~10% year‑over‑year and some outlets reported earnings/revenue beats, showing improved margins and a jump in net income — a proof point for Snap’s profitability pivot. Zacks: Q4 Earnings
• Positive Sentiment: Bank of America upgraded Snap to a “buy” with a $10 price target — a bullish analyst view that signals upside if Snap’s strategy execution continues. (upgrade reported in news feed)
• Positive Sentiment: Management is pushing AI across its ad platform to boost ad performance and monetization — a strategic lever that investors view as a long‑term revenue positive. PYMNTS: AI Across Ad Platform
• Neutral Sentiment: Snap filed its Form 10‑K for 2025 (routine disclosure). The filing makes audited financials available to investors but contained no surprising one‑offs in the headlines. BusinessWire: 10‑K Filing
• Negative Sentiment: Several firms trimmed price targets (Cantor Fitzgerald, Wells Fargo, Susquehanna, Rosenblatt, Mizuho) and many analysts maintain a cautious consensus — pressure that increases downside risk in the near term. Benzinga: Analyst Price Target Moves
• Negative Sentiment: Management gave Q1 revenue guidance below Street expectations ($1.50B–$1.53B vs. ~$1.55B consensus), and leadership excluded potential revenue from an AI partner rollout, which tempers near‑term growth visibility. WSJ: Perplexity Deal Delayed
• Negative Sentiment: Daily active users declined (reported ~3M drop to 474M) as Snap reduced marketing to prioritize profitable growth — good for margins but a red flag for top‑line user growth. Deadline: Users Dip
• Negative Sentiment: Technicals show the stock breached a key support and hit record lows after earnings and buyback announcements, amplifying bearish sentiment among traders. Invezz: Support Broken

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.