e.l.f. Beauty (NYSE:ELF) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says

e.l.f. Beauty (NYSE:ELF) had its price target upped by analysts at JPMorgan Chase & Co. from $103.00 to $105.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The brokerage currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price target would suggest a potential upside of 36.55% from the stock’s previous close.

A number of other research analysts also recently weighed in on ELF. UBS Group raised their price objective on e.l.f. Beauty from $98.00 to $102.00 and gave the company a “neutral” rating in a research note on Thursday. Zacks Research upgraded shares of e.l.f. Beauty from a “strong sell” rating to a “hold” rating in a research note on Monday, January 5th. Jefferies Financial Group began coverage on shares of e.l.f. Beauty in a research note on Wednesday, January 14th. They issued a “buy” rating and a $110.00 target price on the stock. Citigroup lifted their target price on shares of e.l.f. Beauty from $110.00 to $115.00 and gave the stock a “buy” rating in a report on Thursday. Finally, Wall Street Zen raised e.l.f. Beauty from a “sell” rating to a “hold” rating in a research report on Saturday, January 24th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating and six have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $119.75.

e.l.f. Beauty Stock Down 9.1%

Shares of e.l.f. Beauty stock traded down $7.74 during midday trading on Thursday, reaching $76.89. 5,535,196 shares of the company’s stock traded hands, compared to its average volume of 2,073,326. The company has a debt-to-equity ratio of 0.73, a quick ratio of 1.76 and a current ratio of 2.70. e.l.f. Beauty has a 52 week low of $49.40 and a 52 week high of $150.99. The company’s 50 day simple moving average is $82.14 and its 200 day simple moving average is $105.64. The company has a market cap of $4.59 billion, a price-to-earnings ratio of 54.15, a price-to-earnings-growth ratio of 7.94 and a beta of 1.71.

e.l.f. Beauty (NYSE:ELF) last posted its earnings results on Wednesday, February 4th. The company reported $1.24 EPS for the quarter, topping the consensus estimate of $0.72 by $0.52. e.l.f. Beauty had a net margin of 5.90% and a return on equity of 13.77%. The firm had revenue of $489.51 million for the quarter, compared to the consensus estimate of $461.78 million. During the same period in the prior year, the business posted $0.74 earnings per share. The business’s quarterly revenue was up 37.8% on a year-over-year basis. e.l.f. Beauty has set its FY 2026 guidance at 3.050-3.100 EPS. Equities analysts expect that e.l.f. Beauty will post 2.38 earnings per share for the current fiscal year.

Institutional Trading of e.l.f. Beauty

A number of hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. grew its stake in e.l.f. Beauty by 2.6% in the 4th quarter. Vanguard Group Inc. now owns 5,487,304 shares of the company’s stock valued at $417,255,000 after buying an additional 140,258 shares during the last quarter. Swedbank AB increased its position in shares of e.l.f. Beauty by 97.0% in the fourth quarter. Swedbank AB now owns 1,364,801 shares of the company’s stock worth $103,779,000 after purchasing an additional 672,071 shares during the period. Mackenzie Financial Corp increased its stake in e.l.f. Beauty by 11.0% in the second quarter. Mackenzie Financial Corp now owns 957,941 shares of the company’s stock valued at $119,206,000 after acquiring an additional 95,270 shares during the last quarter. Marshall Wace LLP bought a new position in e.l.f. Beauty in the second quarter valued at about $118,058,000. Finally, Capital International Investors grew its stake in shares of e.l.f. Beauty by 11.9% during the third quarter. Capital International Investors now owns 936,831 shares of the company’s stock worth $124,111,000 after buying an additional 99,594 shares during the last quarter. 92.44% of the stock is owned by institutional investors and hedge funds.

More e.l.f. Beauty News

Here are the key news stories impacting e.l.f. Beauty this week:

• Positive Sentiment: Q3 results materially beat expectations — strong revenue performance (reported $489.5M) and an above‑consensus adjusted EPS, showing meaningful year‑over‑year growth. e.l.f. Beauty (ELF) Q3 Earnings and Revenues Top Estimates
• Positive Sentiment: Company raised FY26 guidance — management increased revenue and EPS outlook (including net‑sales growth guidance ~22%–23% and elevated EPS guidance range), signaling confidence in continued demand for affordable cosmetics. Elf Beauty lifts annual forecasts as affordable products drive demand
• Positive Sentiment: Some analysts reacted positively — Bank of America reiterated a Buy and set a $115 target, reflecting confidence in execution and the growth outlook. e.l.f. Beauty: Strong Execution, Conservative Guidance, and Robust Growth Outlook Support Buy Rating and $115 Target
• Neutral Sentiment: Full earnings materials and call transcript are available for investors who want detail on margins, rhode rollout progress, and SG&A investments. e.l.f. Beauty, Inc. (ELF) Q3 2026 Earnings Call Transcript
• Neutral Sentiment: Market commentary highlights institutional accumulation and a potential technical base, which could support shares if execution continues. e.l.f. Beauty (ELF) coverage on MarketBeat
• Negative Sentiment: Some investors sold into the rally because the guidance raise was viewed as modest versus heightened expectations, triggering a pullback despite the beat — a primary driver of today’s downside. Elf Beauty shares slip as guidance lift falls short of expectations
• Negative Sentiment: At least one major analyst (UBS) kept a Hold rating, citing valuation and growth‑durability concerns — signaling some skepticism that could limit upside until sustained execution is proven. e.l.f. Beauty: Strong Q3 and Raised Outlook Tempered by Valuation and Growth Durability Concerns

About e.l.f. Beauty

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.