Investment Analysts’ Weekly Ratings Changes for Affirm (AFRM)

Affirm (NASDAQ: AFRM) recently received a number of ratings updates from brokerages and research firms:

• 1/27/2026 – Affirm was upgraded by analysts at Needham & Company LLC from a “hold” rating to a “buy” rating. They now have a $100.00 price target on the stock.
• 1/27/2026 – Affirm was upgraded by analysts at Cantor Fitzgerald to a “strong-buy” rating.
• 1/26/2026 – Affirm is now covered by analysts at Cantor Fitzgerald. They set an “overweight” rating and a $85.00 price target on the stock.
• 1/8/2026 – Affirm had its “buy” rating reaffirmed by analysts at TD Cowen.
• 1/8/2026 – Affirm had its price target lowered by analysts at TD Cowen from $115.00 to $110.00. They now have a “buy” rating on the stock.
• 1/3/2026 – Affirm was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 12/29/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/17/2025 – Affirm had its “neutral” rating reaffirmed by analysts at BTIG Research.
• 12/16/2025 – Affirm had its “outperform” rating reaffirmed by analysts at Evercore ISI.
• 12/15/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/13/2025 – Affirm was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/9/2025 – Affirm is now covered by analysts at Wolfe Research. They set a “peer perform” rating on the stock.
• 12/8/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.

Insider Transactions at Affirm

In other Affirm news, CEO Max R. Levchin sold 666,666 shares of Affirm stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.62, for a total value of $53,746,612.92. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CFO Robert O’hare sold 36,401 shares of the company’s stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the sale, the chief financial officer owned 1,368 shares in the company, valued at $109,440. This represents a 96.38% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 711,256 shares of company stock worth $57,231,923 over the last quarter. 11.01% of the stock is owned by company insiders.

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.