Harley-Davidson (NYSE:HOG) Reaches New 1-Year Low – Here’s Why

Harley-Davidson, Inc. (NYSE:HOG)’s stock price hit a new 52-week low during trading on Tuesday . The company traded as low as $19.77 and last traded at $19.86, with a volume of 296445 shares traded. The stock had previously closed at $20.02.

Analysts Set New Price Targets

HOG has been the subject of a number of research analyst reports. UBS Group reduced their target price on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating for the company in a research note on Thursday, November 13th. Loop Capital started coverage on Harley-Davidson in a research report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price objective for the company. DA Davidson dropped their target price on Harley-Davidson from $34.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, November 10th. Weiss Ratings restated a “hold (c-)” rating on shares of Harley-Davidson in a research note on Thursday, January 22nd. Finally, Morgan Stanley set a $18.00 price target on Harley-Davidson in a research report on Friday, January 16th. Two investment analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Harley-Davidson presently has a consensus rating of “Hold” and an average target price of $27.00.

Harley-Davidson Stock Performance

The company has a quick ratio of 2.36, a current ratio of 2.51 and a debt-to-equity ratio of 0.88. The stock’s fifty day moving average is $21.67 and its two-hundred day moving average is $25.03. The firm has a market capitalization of $2.33 billion, a price-to-earnings ratio of 4.78, a P/E/G ratio of 0.49 and a beta of 1.37.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, beating analysts’ consensus estimates of $1.38 by $1.72. The company had revenue of $1.34 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. On average, analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 22nd. Shareholders of record on Tuesday, December 9th were paid a $0.18 dividend. The ex-dividend date was Tuesday, December 9th. This represents a $0.72 annualized dividend and a yield of 3.7%. Harley-Davidson’s dividend payout ratio is currently 17.48%.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the business. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its holdings in Harley-Davidson by 62.1% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company’s stock valued at $2,183,000 after purchasing an additional 33,097 shares during the last quarter. Empowered Funds LLC increased its position in Harley-Davidson by 18.3% during the 1st quarter. Empowered Funds LLC now owns 17,560 shares of the company’s stock worth $443,000 after buying an additional 2,712 shares during the period. Geneos Wealth Management Inc. lifted its holdings in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after buying an additional 1,278 shares in the last quarter. Wealth Enhancement Advisory Services LLC boosted its position in shares of Harley-Davidson by 3.9% in the second quarter. Wealth Enhancement Advisory Services LLC now owns 16,129 shares of the company’s stock valued at $412,000 after acquiring an additional 607 shares during the period. Finally, Mirae Asset Global Investments Co. Ltd. grew its stake in shares of Harley-Davidson by 37.4% in the second quarter. Mirae Asset Global Investments Co. Ltd. now owns 2,900 shares of the company’s stock valued at $68,000 after acquiring an additional 790 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.