Critical Comparison: Hugo Boss (OTCMKTS:BOSSY) & J-Long Group (NASDAQ:JL)

Hugo Boss (OTCMKTS:BOSSY) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, earnings and analyst recommendations.

Analyst Ratings

This is a summary of recent recommendations and price targets for Hugo Boss and J-Long Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hugo Boss	0	2	0	0	2.00
J-Long Group	1	0	0	0	1.00

Risk & Volatility

Hugo Boss has a beta of 0.62, indicating that its stock price is 38% less volatile than the S&P 500. Comparatively, J-Long Group has a beta of -0.73, indicating that its stock price is 173% less volatile than the S&P 500.

Profitability

This table compares Hugo Boss and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hugo Boss	5.31%	15.59%	6.13%
J-Long Group	N/A	N/A	N/A

Earnings & Valuation

This table compares Hugo Boss and J-Long Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hugo Boss	$4.66 billion	0.62	$230.99 million	$0.72	11.69
J-Long Group	$42.75 million	0.41	$2.59 million	N/A	N/A

Hugo Boss has higher revenue and earnings than J-Long Group.

Summary

Hugo Boss beats J-Long Group on 8 of the 8 factors compared between the two stocks.

About Hugo Boss

Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. It also offers licensed products comprising of fragrances, eyewear, watches, children’s fashion, equestrian, and cycling. The company markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. Hugo Boss AG was founded in 1924 and is headquartered in Metzingen, Germany.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.