ServiceNow (NYSE:NOW) Price Target Cut to $200.00 by Analysts at Stifel Nicolaus

ServiceNow (NYSE:NOW) had its price objective trimmed by Stifel Nicolaus from $230.00 to $200.00 in a research note issued to investors on Friday morning, Marketbeat Ratings reports. The firm currently has a buy rating on the information technology services provider’s stock.

NOW has been the subject of several other reports. Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a report on Wednesday, October 8th. Arete Research set a $200.00 price objective on ServiceNow in a report on Tuesday. BTIG Research reaffirmed a “buy” rating and issued a $200.00 price objective on shares of ServiceNow in a research note on Monday, December 22nd. Arete upgraded shares of ServiceNow from a “neutral” rating to a “buy” rating and set a $200.00 target price on the stock in a report on Tuesday. Finally, Wall Street Zen raised shares of ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $218.18.

ServiceNow Stock Performance

ServiceNow stock opened at $141.76 on Friday. The company has a 50 day moving average price of $161.98 and a 200-day moving average price of $178.38. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. ServiceNow has a fifty-two week low of $135.73 and a fifty-two week high of $239.62. The company has a market capitalization of $147.21 billion, a PE ratio of 85.71, a P/E/G ratio of 2.51 and a beta of 0.98.

Insiders Place Their Bets

In other ServiceNow news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the sale, the insider directly owned 2,705 shares in the company, valued at $442,294.55. This trade represents a 36.05% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Gina Mastantuono sold 2,075 shares of ServiceNow stock in a transaction on Friday, December 5th. The stock was sold at an average price of $170.00, for a total transaction of $352,750.00. Following the completion of the transaction, the chief financial officer directly owned 61,140 shares in the company, valued at $10,393,800. This represents a 3.28% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 15,310 shares of company stock worth $2,533,585. Insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

A number of institutional investors have recently made changes to their positions in the business. Nordea Investment Management AB raised its stake in ServiceNow by 388.7% in the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after buying an additional 3,743,087 shares during the last quarter. Norges Bank acquired a new position in shares of ServiceNow during the second quarter valued at about $2,589,235,000. SG Americas Securities LLC raised its position in shares of ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after purchasing an additional 1,789,388 shares during the last quarter. Sarasin & Partners LLP boosted its stake in ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock worth $188,946,000 after purchasing an additional 979,740 shares in the last quarter. Finally, Congress Asset Management Co. boosted its stake in ServiceNow by 385.4% in the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock worth $129,825,000 after purchasing an additional 672,898 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Jefferies continues to call ServiceNow an AI growth winner and reaffirmed a buy stance, supporting the long-term growth narrative that could boost sentiment if execution/outruns expectations. Jefferies Names ServiceNow AI Growth Winner
• Positive Sentiment: Arete upgraded ServiceNow, which is a near-term catalyst for investor interest and could provide support to the share price if momentum follows. Arete Upgrade
• Neutral Sentiment: Macquarie reaffirmed a neutral rating with a $172 target — a mild endorsement but not an immediate bullish driver given that the target sits above current levels but below prior highs. Macquarie Reaffirmed Neutral
• Neutral Sentiment: Coverage pieces from Zacks and Yahoo note elevated investor attention and summarize Street views; these keep the stock in focus but don’t introduce a single decisive catalyst. Zacks Coverage
• Neutral Sentiment: Market write-ups comparing peers and summarizing analyst street calls keep debate alive on growth sustainability vs valuation—useful for context but mixed for immediate price impact. Peer Comparison
• Negative Sentiment: Stifel Nicolaus cut its price target from $230 to $200 (while maintaining a buy), a visible reduction in upside expectations that likely pressured the stock today. Stifel Lowers Target
• Negative Sentiment: Commentary (e.g., Jim Cramer) highlighting ServiceNow’s high P/E and valuation concerns reinforces bearish sentiment among value-focused investors. Cramer on Valuation

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.