Saga Communications (NASDAQ:SGA – Get Free Report) and Radioio (OTCMKTS:RAIO – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
Institutional & Insider Ownership
74.3% of Saga Communications shares are owned by institutional investors. 22.4% of Saga Communications shares are owned by insiders. Comparatively, 40.4% of Radioio shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Valuation & Earnings
This table compares Saga Communications and Radioio”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Saga Communications | $110.29 million | 0.67 | $3.46 million | $0.05 | 228.80 |
| Radioio | N/A | N/A | N/A | N/A | N/A |
Saga Communications has higher revenue and earnings than Radioio.
Profitability
This table compares Saga Communications and Radioio’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Saga Communications | 0.27% | 0.18% | 0.13% |
| Radioio | N/A | N/A | N/A |
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Saga Communications and Radioio, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Saga Communications | 2 | 0 | 0 | 0 | 1.00 |
| Radioio | 0 | 0 | 0 | 0 | 0.00 |
Given Radioio’s higher probable upside, analysts plainly believe Radioio is more favorable than Saga Communications.
Summary
Saga Communications beats Radioio on 6 of the 8 factors compared between the two stocks.
About Saga Communications
Saga Communications, Inc., a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
About Radioio
Radioio, Inc. operates an Internet media platform that provides streamed music to targeted audiences. Radioio broadcasts 140 streaming channels, and offers Internet radio services, including customized channels with various genres of music ranging from high-brow classical to acid rock. The company also provides a background music and messaging ecosystem for large franchise businesses and other vertical markets, such as retail, hospitality, and health and wellness. In addition, it offers Radioio live channels that stream live and pre-recorded talk radio content over the Internet to individual customers via advertising. The company was formerly known as ioWorldMedia, Incorporated and changed its name to Radioio, Inc. December 2013. Radioio, Inc. was incorporated in 1995 and is based in New York, New York.
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