Reviewing Myseum (NASDAQ:MYSE) and TheDirectory.com (OTCMKTS:SEEK)

TheDirectory.com (OTCMKTS:SEEK) and Myseum (NASDAQ:MYSE) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.

Institutional & Insider Ownership

0.9% of Myseum shares are owned by institutional investors. 35.3% of TheDirectory.com shares are owned by company insiders. Comparatively, 7.6% of Myseum shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares TheDirectory.com and Myseum”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TheDirectory.com	N/A	N/A	N/A	($0.06)	N/A
Myseum	N/A	N/A	-$4.24 million	($1.21)	-1.70

Myseum is trading at a lower price-to-earnings ratio than TheDirectory.com, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and price targets for TheDirectory.com and Myseum, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TheDirectory.com	0	0	0	0	0.00
Myseum	1	0	0	0	1.00

Given TheDirectory.com’s higher possible upside, research analysts clearly believe TheDirectory.com is more favorable than Myseum.

Profitability

This table compares TheDirectory.com and Myseum’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TheDirectory.com	N/A	N/A	N/A
Myseum	N/A	-76.23%	-67.44%

Summary

TheDirectory.com beats Myseum on 6 of the 8 factors compared between the two stocks.

About TheDirectory.com

TheDirectory.com, Inc. operates as an online local search and directory company in the United States. The company owns and operates a network of online local business directories and city guides, which provide business listings, directory information, and user generated reviews to consumers, who are searching online for services from local businesses through its business search engine, TheDirectory.com. It also operates various vertically targeted directories, such as Podiatrist.net, Chiropractor.net, 123HomeRepair.com, and DentistAppointments.com; and a network of Hello branded city guides, such as HelloNewYorkCity.com, HelloChicago.com, HelloMiami.com, and other guides. In addition, the company provides a suite of online marketing and branding solutions comprising search engine marketing, display advertising, Web presence, and online media and social networking products, as well as designs, develops, and deploys custom-built search engine optimized business Websites. It primarily serves small-and medium-sized businesses, advertisers focused on the local market, agencies, and resellers. The company was formerly known as Elysium Internet, Inc. and changed its name to TheDirectory.com, Inc. in May 2011. The company is based in Tampa, Florida. TheDirectory.com, Inc. is a subsidiary of FTS Group, Inc.

About Myseum

Myseum, Inc. (formerly DatChat Inc.) is a security- and privacy-first social media and technology company focused on innovative and creative user platforms. Its flagship platform is Myseum, your Free Timeless Digital Shoebox Social Network that makes it easier to share your photos and videos both today, and for generations to come.