Analyzing Ceconomy (OTCMKTS:MTTRY) and Traeger (NYSE:COOK)

Traeger (NYSE:COOK) and Ceconomy (OTCMKTS:MTTRY) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, risk, valuation and profitability.

Profitability

This table compares Traeger and Ceconomy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-6.02%	-5.67%	-1.93%
Ceconomy	0.71%	38.36%	2.07%

Insider and Institutional Ownership

46.8% of Traeger shares are owned by institutional investors. 14.7% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Traeger has a beta of 1.43, indicating that its share price is 43% more volatile than the S&P 500. Comparatively, Ceconomy has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500.

Earnings and Valuation

This table compares Traeger and Ceconomy”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$579.45 million	0.23	-$34.01 million	($0.27)	-3.68
Ceconomy	$24.34 billion	N/A	$82.44 million	$0.07	14.43

Ceconomy has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Ceconomy, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Traeger and Ceconomy, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	2	5	1	0	1.88
Ceconomy	0	0	0	1	4.00

Traeger currently has a consensus price target of $2.13, suggesting a potential upside of 113.78%. Given Traeger’s higher probable upside, equities research analysts plainly believe Traeger is more favorable than Ceconomy.

Summary

Ceconomy beats Traeger on 9 of the 14 factors compared between the two stocks.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

About Ceconomy

Ceconomy AG, together with its subsidiaries, engages in the consumer electronics retail business. It operates stores under the MediaMarkt and Saturn brands. The company offers professional assistance for the installation, connection, and troubleshooting of electronic devices at home under the Deutsche Technikberatung brand. It operates in Germany, Austria, Switzerland, and Hungary, as well as in Western, Southern, and Eastern Europe. Ceconomy AG is based in Düsseldorf, Germany.