Financial Analysis: TNL Mediagene (NASDAQ:TNMG) & Stran & Company, Inc. (NASDAQ:SWAG)

TNL Mediagene (NASDAQ:TNMG) and Stran & Company, Inc. (NASDAQ:SWAG) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, analyst recommendations, valuation and risk.

Profitability

This table compares TNL Mediagene and Stran & Company, Inc.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TNL Mediagene	N/A	N/A	N/A
Stran & Company, Inc.	-2.19%	-7.47%	-4.37%

Insider and Institutional Ownership

56.4% of Stran & Company, Inc. shares are held by institutional investors. 41.0% of TNL Mediagene shares are held by company insiders. Comparatively, 49.6% of Stran & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

TNL Mediagene has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Stran & Company, Inc. has a beta of 2.11, indicating that its stock price is 111% more volatile than the S&P 500.

Earnings and Valuation

This table compares TNL Mediagene and Stran & Company, Inc.”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TNL Mediagene	$48.49 million	0.15	-$85.00 million	N/A	N/A
Stran & Company, Inc.	$108.41 million	0.30	-$4.14 million	($0.13)	-13.46

Stran & Company, Inc. has higher revenue and earnings than TNL Mediagene.

Analyst Ratings

This is a breakdown of current recommendations and price targets for TNL Mediagene and Stran & Company, Inc., as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TNL Mediagene	0	0	1	0	3.00
Stran & Company, Inc.	1	0	0	0	1.00

TNL Mediagene presently has a consensus target price of $3.50, indicating a potential upside of 1,120.79%. Given TNL Mediagene’s stronger consensus rating and higher possible upside, analysts clearly believe TNL Mediagene is more favorable than Stran & Company, Inc..

About TNL Mediagene

TNL Mediagene engages in digital advertising, integrated marketing, marketing survey, artificial intelligence technology, data analysis, content service platform, and production of audio-visual programs. It operates media, technology, and digital studio businesses primarily in Japan and Taiwan. The company was founded on May 25, 2023 and is headquartered in Taipei, Taiwan.

About Stran & Company, Inc.

Stran & Co., Inc. engages in the provision of promotional marketing and branded merchandise services. It offers promotional product, custom manufacturing, custom packaging, warehousing, and program management. The company was founded by Andrew Shape and Andrew Stranberg in 1994 and is headquartered in Quincy, MA.