36Kr (NASDAQ:KRKR) vs. Iron Mountain (NYSE:IRM) Financial Contrast

36Kr (NASDAQ:KRKR) and Iron Mountain (NYSE:IRM) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.

Profitability

This table compares 36Kr and Iron Mountain’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
36Kr	N/A	N/A	N/A
Iron Mountain	0.66%	-146.80%	2.83%

Analyst Ratings

This is a breakdown of recent ratings for 36Kr and Iron Mountain, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
36Kr	0	0	0	0	0.00
Iron Mountain	0	0	6	1	3.14

Iron Mountain has a consensus price target of $120.17, indicating a potential upside of 24.11%. Given Iron Mountain’s stronger consensus rating and higher probable upside, analysts plainly believe Iron Mountain is more favorable than 36Kr.

Institutional and Insider Ownership

0.1% of 36Kr shares are owned by institutional investors. Comparatively, 80.1% of Iron Mountain shares are owned by institutional investors. 39.4% of 36Kr shares are owned by company insiders. Comparatively, 1.9% of Iron Mountain shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares 36Kr and Iron Mountain”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
36Kr	$231.07 million	0.06	-$19.00 million	($6.00)	-1.23
Iron Mountain	$6.44 billion	4.44	$180.16 million	$0.14	691.59

Iron Mountain has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than Iron Mountain, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

36Kr has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500. Comparatively, Iron Mountain has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500.

Summary

Iron Mountain beats 36Kr on 13 of the 15 factors compared between the two stocks.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

About Iron Mountain

Iron Mountain Incorporated (NYSE: IRM) is a global leader in information management services. Founded in 1951 and trusted by more than 240,000 customers worldwide, Iron Mountain serves to protect and elevate the power of our customers’ work. Through a range of offerings including digital transformation, data centers, secure records storage, information management, asset lifecycle management, secure destruction and art storage and logistics, Iron Mountain helps businesses bring light to their dark data, enabling customers to unlock value and intelligence from their stored digital and physical assets at speed and with security, while helping them meet their environmental goals.