Reviewing Marketing Alliance (OTCMKTS:MAAL) & TWFG (NASDAQ:TWFG)

Marketing Alliance (OTCMKTS:MAAL) and TWFG (NASDAQ:TWFG) are both small-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, profitability, risk and earnings.

Analyst Recommendations

This is a summary of current recommendations for Marketing Alliance and TWFG, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marketing Alliance	0	0	0	0	0.00
TWFG	0	4	5	0	2.56

TWFG has a consensus price target of $33.71, indicating a potential downside of 4.49%. Given TWFG’s stronger consensus rating and higher possible upside, analysts clearly believe TWFG is more favorable than Marketing Alliance.

Profitability

This table compares Marketing Alliance and TWFG’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Marketing Alliance	4.62%	N/A	N/A
TWFG	N/A	N/A	N/A

Earnings & Valuation

This table compares Marketing Alliance and TWFG”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marketing Alliance	$19.59 million	0.49	$1.04 million	$0.11	11.73
TWFG	$200.74 million	9.86	$26.10 million	$10.77	3.28

TWFG has higher revenue and earnings than Marketing Alliance. TWFG is trading at a lower price-to-earnings ratio than Marketing Alliance, indicating that it is currently the more affordable of the two stocks.

Summary

TWFG beats Marketing Alliance on 7 of the 9 factors compared between the two stocks.

About Marketing Alliance

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe’s; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in Saint Louis, Missouri.

About TWFG

TWFG, Inc. operates an independent distribution platform for personal and commercial insurance products in the United States. Its personal and commercial insurance products include auto, home, renters, life, health, motorcycle, umbrella, boat, recreational vehicle, flood, wind, event, luxury item, general liability, property, business auto, workers’ compensation, business owner policy, and professional liability insurance products, as well as commercial bonds and group benefits. The company was founded in 2001 and is based in The Woodlands, Texas. TWFG, Inc. operates as a subsidiary of Bunch Family Holdings, LLC.