Zeta Global (NYSE:ZETA) Trading Up 8.6% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares shot up 8.6% during trading on Thursday . The stock traded as high as $23.99 and last traded at $23.14. 2,438,799 shares changed hands during mid-day trading, a decline of 44% from the average session volume of 4,321,854 shares. The stock had previously closed at $21.31.

Analyst Ratings Changes

A number of research firms have issued reports on ZETA. Needham & Company LLC restated a “buy” rating and set a $43.00 price target on shares of Zeta Global in a report on Thursday, January 16th. Canaccord Genuity Group increased their target price on Zeta Global from $24.00 to $28.00 and gave the company a “buy” rating in a research note on Wednesday, November 20th. Truist Financial reiterated a “buy” rating and set a $42.00 price target (up from $35.00) on shares of Zeta Global in a report on Tuesday, November 12th. KeyCorp cut Zeta Global from an “overweight” rating to a “sector weight” rating in a research report on Thursday, November 14th. Finally, Royal Bank of Canada dropped their target price on shares of Zeta Global from $43.00 to $40.00 and set an “outperform” rating on the stock in a research report on Friday, January 3rd. Four research analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has given a strong buy rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $37.43.

Zeta Global Stock Performance

The stock has a fifty day moving average price of $19.36 and a 200-day moving average price of $23.86. The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41. The firm has a market capitalization of $5.56 billion, a price-to-earnings ratio of -33.48, a PEG ratio of 1.54 and a beta of 1.17.

Insider Buying and Selling at Zeta Global

In other Zeta Global news, CEO David Steinberg bought 53,676 shares of the firm’s stock in a transaction dated Monday, November 18th. The shares were bought at an average price of $19.24 per share, for a total transaction of $1,032,726.24. Following the completion of the acquisition, the chief executive officer now owns 65,310 shares of the company’s stock, valued at approximately $1,256,564.40. This trade represents a 461.37 % increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, COO Steven H. Gerber bought 13,250 shares of the company’s stock in a transaction on Monday, November 18th. The stock was bought at an average cost of $18.55 per share, with a total value of $245,787.50. Following the completion of the purchase, the chief operating officer now owns 2,940,811 shares of the company’s stock, valued at approximately $54,552,044.05. The trade was a 0.45 % increase in their position. The disclosure for this purchase can be found here. Over the last three months, insiders purchased 129,901 shares of company stock valued at $2,471,244. 25.54% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Zeta Global

A number of hedge funds have recently modified their holdings of ZETA. JPMorgan Chase & Co. increased its stake in Zeta Global by 31.0% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,240,872 shares of the company’s stock worth $37,015,000 after purchasing an additional 293,583 shares in the last quarter. Charles Schwab Investment Management Inc. raised its holdings in shares of Zeta Global by 31.1% during the third quarter. Charles Schwab Investment Management Inc. now owns 1,742,555 shares of the company’s stock worth $51,980,000 after acquiring an additional 413,577 shares during the period. Hodges Capital Management Inc. lifted its position in Zeta Global by 163.1% in the 4th quarter. Hodges Capital Management Inc. now owns 433,473 shares of the company’s stock valued at $7,798,000 after acquiring an additional 268,710 shares in the last quarter. Empowered Funds LLC acquired a new position in Zeta Global in the 3rd quarter worth $5,644,000. Finally, Qsemble Capital Management LP bought a new position in Zeta Global during the 3rd quarter worth about $1,752,000. Institutional investors and hedge funds own 87.75% of the company’s stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.