comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com

StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research report sent to investors on Tuesday morning. The brokerage issued a hold rating on the stock.

comScore Stock Down 5.9 %

Shares of SCOR opened at $7.21 on Tuesday. comScore has a 52-week low of $4.89 and a 52-week high of $20.42. The stock has a 50 day moving average price of $6.83 and a 200 day moving average price of $7.21. The company has a market capitalization of $35.26 million, a price-to-earnings ratio of -0.33 and a beta of 1.17.

Institutional Investors Weigh In On comScore

An institutional investor recently bought a new position in comScore stock. Heron Bay Capital Management bought a new position in shares of comScore, Inc. (NASDAQ:SCOR) during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 27,317 shares of the company’s stock, valued at approximately $160,000. Heron Bay Capital Management owned approximately 0.56% of comScore as of its most recent filing with the Securities and Exchange Commission (SEC). 42.15% of the stock is owned by hedge funds and other institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.