BTC Digital (NASDAQ:BTCTW) & Franklin Covey (NYSE:FC) Head to Head Comparison

BTC Digital (NASDAQ:BTCTW) and Franklin Covey (NYSE:FC) are both consumer defensive companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, analyst recommendations, profitability and earnings.

Institutional and Insider Ownership

69.9% of Franklin Covey shares are owned by institutional investors. 15.0% of Franklin Covey shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares BTC Digital and Franklin Covey’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BTC Digital	N/A	N/A	N/A
Franklin Covey	6.50%	24.90%	7.98%

Earnings and Valuation

This table compares BTC Digital and Franklin Covey”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BTC Digital	$6.77 million	N/A	N/A	N/A	N/A
Franklin Covey	$281.07 million	1.89	$17.78 million	$1.34	30.35

Franklin Covey has higher revenue and earnings than BTC Digital.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for BTC Digital and Franklin Covey, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BTC Digital	0	0	0	0	N/A
Franklin Covey	0	0	3	0	3.00

Franklin Covey has a consensus price target of $63.33, suggesting a potential upside of 55.72%. Given Franklin Covey’s higher probable upside, analysts plainly believe Franklin Covey is more favorable than BTC Digital.

Summary

Franklin Covey beats BTC Digital on 8 of the 8 factors compared between the two stocks.

About BTC Digital

BTC Digital Ltd. engages in the cryptocurrency/bitcoin mining business. It also engages in mining machines resale and rental business. The company was formerly known as Meten Holding Group Ltd. and changed its name to BTC Digital Ltd. in August 2023. The company was founded in 2006 and is headquartered in Shenzhen, the People's Republic of China.

About Franklin Covey

Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, and educational improvement for organizations and individuals worldwide. The company operates through Direct Offices, International Licensees, and Education Practice segments. It also provides a suite of individual-effectiveness and leadership-development training and products. In addition, the company operates Strive platform, a learning deployment platform; Impact platform that helps automate implementation of learning initiatives; All Access Pass, a subscription platform that enables improved deployment of content, services, technology, and metrics to deliver behavioral impact at scale; and Leader in Me, which provides access to digital versions of student leadership guides, leadership lessons, illustrated leadership stories, and other resources. Franklin Covey Co. was incorporated in 1983 and is headquartered in Salt Lake City, Utah.