Reviewing Emerald (NYSE:EEX) and Future FinTech Group (NASDAQ:FTFT)

Emerald (NYSE:EEX) and Future FinTech Group (NASDAQ:FTFT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

Risk and Volatility

Emerald has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Future FinTech Group has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500.

Valuation and Earnings

This table compares Emerald and Future FinTech Group’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Emerald	$393.40 million	2.78	-$8.20 million	($0.75)	-7.15
Future FinTech Group	$34.87 million	0.18	-$33.65 million	N/A	N/A

Emerald has higher revenue and earnings than Future FinTech Group.

Institutional and Insider Ownership

14.9% of Emerald shares are owned by institutional investors. Comparatively, 0.2% of Future FinTech Group shares are owned by institutional investors. 11.5% of Emerald shares are owned by company insiders. Comparatively, 7.1% of Future FinTech Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Emerald and Future FinTech Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Emerald	0.25%	3.53%	0.13%
Future FinTech Group	-94.57%	-79.92%	-58.34%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Emerald and Future FinTech Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Emerald	0	0	1	0	3.00
Future FinTech Group	0	0	0	0	N/A

Emerald presently has a consensus target price of $8.20, indicating a potential upside of 52.99%. Given Emerald’s higher possible upside, equities research analysts plainly believe Emerald is more favorable than Future FinTech Group.

Summary

Emerald beats Future FinTech Group on 11 of the 11 factors compared between the two stocks.

About Emerald

Emerald Holding, Inc. operates business-to-business (B2B) trade shows in the United States. The company provides B2B trade show franchises; and B2B print publications and digital media products, which provide industry specific business news and information across various sectors. It also offers B2B e-commerce and digital merchandising solutions to manufacturers and retailers through Elastic Suite and Bulletin platforms. The company serves retail, design, technology, equipment, and safety and security. Emerald Holding, Inc. was incorporated in 2013 and is headquartered in New York, New York.

About Future FinTech Group

Future FinTech Group Inc., through its subsidiaries, operates online shopping platforms in People's Republic of China. It operates in four segments: Shared Shopping Mall Membership Fee, Fruit Related Products, Sales of Goods, and Others. The company operates Chain Cloud Mall (CCM), a real-name blockchain based e-commerce platform that integrates blockchain and internet technology; and NONOGIRL, a cross-border e-commerce platform. It also engages in coal and aluminum ingots supply chain financing and trading; financial technology service; and cryptocurrency market data and information service businesses, as well as services related to the application and development of blockchain-based technology in financial technology. The company was formerly known as SkyPeople Fruit Juice, Inc. and changed its name to Future FinTech Group Inc. in June 2017. Future FinTech Group Inc. is headquartered in New York, New York.