Fitell (NASDAQ:FTEL) versus adidas (OTCMKTS:ADDYY) Critical Survey

Fitell (NASDAQ:FTEL) and adidas (OTCMKTS:ADDYY) are both industrial products companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

Analyst Ratings

This is a breakdown of current ratings for Fitell and adidas, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fitell	0	0	0	0	N/A
adidas	0	0	4	0	3.00

Valuation & Earnings

This table compares Fitell and adidas’ gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fitell	$3.87 million	51.08	-$1.59 million	N/A	N/A
adidas	$23.19 billion	2.09	-$81.17 million	$0.42	300.67

Fitell has higher earnings, but lower revenue than adidas.

Profitability

This table compares Fitell and adidas’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fitell	N/A	N/A	N/A
adidas	1.10%	3.75%	1.07%

Insider & Institutional Ownership

0.1% of Fitell shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

adidas beats Fitell on 5 of the 8 factors compared between the two stocks.

About Fitell

Fitell Corporation, together with its subsidiaries, operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company sells fitness equipment, including home gym and commercial strength-training equipment; and cardio equipment, such as rowing machines, exercise bikes, treadmills, and other related products under the Muscle Motion, Rapid Motion, and FleetX brand names. It is also involved in the boutique fitness clubs licensing business. The company sells its products through its online website and offline business, such as phone, e-mail, and showroom sales. Fitell Corporation was founded in 2007 and is headquartered in Taren Point, Australia. Fitell Corporation is a subsidiary of SKMA Capital and Investment Ltd.

About adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.