Financial Survey: Innovid (NYSE:CTV) versus International Card Establishment (OTCMKTS:ICRD)

International Card Establishment (OTCMKTS:ICRD) and Innovid (NYSE:CTV) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Profitability

This table compares International Card Establishment and Innovid’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
International Card Establishment	N/A	N/A	N/A
Innovid	-20.24%	-7.81%	-6.18%

Valuation and Earnings

This table compares International Card Establishment and Innovid’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
International Card Establishment	N/A	N/A	N/A	N/A	N/A
Innovid	$149.54 million	1.77	-$31.91 million	($0.21)	-8.71

International Card Establishment has higher earnings, but lower revenue than Innovid.

Insider & Institutional Ownership

25.5% of Innovid shares are held by institutional investors. 9.9% of Innovid shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for International Card Establishment and Innovid, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
International Card Establishment	0	0	0	0	N/A
Innovid	0	1	2	0	2.67

Innovid has a consensus target price of $2.83, suggesting a potential upside of 54.83%.

Summary

Innovid beats International Card Establishment on 4 of the 7 factors compared between the two stocks.

About International Card Establishment

International Card Establishment, Inc. provides merchant services in the United States. It offers payment processing services for brick and mortar merchants; proprietary gift and loyalty program; gift cards with customized artwork; various merchant terminals and accessories; leasing program; customer support; and agent program. The company is headquartered in Camarillo, California.

About Innovid

Innovid Corp. operates an independent software platform that provides ad serving, measurement, and creative services. It offers advertising services for the creation, delivery, and measurement of TV ads across connected TV, mobile TV, and desktop TV environments to advertisers, publishers, and media agencies. The company serves consumer packaged goods, pharmaceutical and healthcare, retail, financial services, and automotive and technology industries; third party agencies; and publishers in the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Innovid Corp. was incorporated in 2007 and is headquartered in New York, New York.