Head-To-Head Survey: Creative Realities (NASDAQ:CREX) vs. Technology Solutions (OTCMKTS:TSCC)

Creative Realities (NASDAQ:CREX) and Technology Solutions (OTCMKTS:TSCC) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, profitability and earnings.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Creative Realities and Technology Solutions, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Creative Realities	0	0	1	0	3.00
Technology Solutions	0	0	0	0	N/A

Creative Realities currently has a consensus price target of $8.00, suggesting a potential upside of 88.24%.

Risk and Volatility

Creative Realities has a beta of 3.3, suggesting that its share price is 230% more volatile than the S&P 500. Comparatively, Technology Solutions has a beta of 2, suggesting that its share price is 100% more volatile than the S&P 500.

Valuation and Earnings

This table compares Creative Realities and Technology Solutions’ top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creative Realities	$47.51 million	0.93	-$2.94 million	($0.21)	-20.24
Technology Solutions	N/A	N/A	N/A	N/A	N/A

Technology Solutions has lower revenue, but higher earnings than Creative Realities.

Profitability

This table compares Creative Realities and Technology Solutions’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Creative Realities	-4.31%	-2.74%	-1.09%
Technology Solutions	N/A	N/A	N/A

Institutional & Insider Ownership

41.3% of Creative Realities shares are held by institutional investors. 16.9% of Creative Realities shares are held by company insiders. Comparatively, 6.1% of Technology Solutions shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Creative Realities beats Technology Solutions on 5 of the 8 factors compared between the two stocks.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company's solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

About Technology Solutions

Technology Solutions Company provides systems integration and information technology (IT) consulting services to the manufacturing and distribution, healthcare and life sciences, consumer products and retail, and financial services industry. Technology Solutions Company was founded in 1988 and is based in Chicago, Illinois.