comScore (NASDAQ:SCOR) Raised to Buy at StockNews.com

StockNews.com upgraded shares of comScore (NASDAQ:SCOR) from a hold rating to a buy rating in a research report released on Thursday.

A number of other research analysts also recently issued reports on the company. Needham & Company LLC decreased their price objective on comScore from $25.00 to $17.00 and set a buy rating for the company in a report on Friday, June 7th. Craig Hallum decreased their price target on shares of comScore from $24.00 to $18.00 and set a buy rating for the company in a research note on Wednesday, May 8th.

comScore Stock Performance

Shares of SCOR opened at $12.00 on Thursday. The firm has a market cap of $58.01 million, a P/E ratio of -0.65 and a beta of 1.20. comScore has a twelve month low of $9.60 and a twelve month high of $20.97. The firm’s 50 day moving average price is $13.63 and its two-hundred day moving average price is $15.40.

comScore (NASDAQ:SCOR) last posted its quarterly earnings data on Tuesday, May 7th. The company reported ($1.08) EPS for the quarter, missing the consensus estimate of ($0.57) by ($0.51). The company had revenue of $86.80 million during the quarter, compared to the consensus estimate of $89.10 million. comScore had a negative net margin of 19.57% and a negative return on equity of 47.78%. On average, sell-side analysts anticipate that comScore will post 0.39 earnings per share for the current fiscal year.

Hedge Funds Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. boosted its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent Form 13F filing with the SEC. The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the SEC. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.