Analyzing Sound Group (NASDAQ:SOGP) & Match Group (NASDAQ:MTCH)

Sound Group (NASDAQ:SOGP) and Match Group (NASDAQ:MTCH) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, dividends, earnings and risk.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Sound Group and Match Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sound Group	0	0	0	0	N/A
Match Group	0	7	12	0	2.63

Match Group has a consensus price target of $41.79, indicating a potential upside of 25.89%. Given Match Group’s higher probable upside, analysts clearly believe Match Group is more favorable than Sound Group.

Institutional & Insider Ownership

1.6% of Sound Group shares are held by institutional investors. Comparatively, 94.1% of Match Group shares are held by institutional investors. 25.2% of Sound Group shares are held by insiders. Comparatively, 0.7% of Match Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Sound Group and Match Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sound Group	N/A	N/A	N/A
Match Group	19.03%	-433.59%	14.95%

Risk and Volatility

Sound Group has a beta of 1.68, suggesting that its stock price is 68% more volatile than the S&P 500. Comparatively, Match Group has a beta of 1.49, suggesting that its stock price is 49% more volatile than the S&P 500.

Valuation & Earnings

This table compares Sound Group and Match Group’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sound Group	$316.83 million	0.03	$12.54 million	$0.99	2.14
Match Group	$3.36 billion	2.62	$651.54 million	$2.30	14.43

Match Group has higher revenue and earnings than Sound Group. Sound Group is trading at a lower price-to-earnings ratio than Match Group, indicating that it is currently the more affordable of the two stocks.

Summary

Match Group beats Sound Group on 10 of the 13 factors compared between the two stocks.

About Sound Group

Sound Group Inc. operates as an audio-centric social and entertainment company. It focuses on building audio platform to connect and communicate. The company, through its product portfolio and in-house technologies, caters to user interest in audio entertainment and social networking. The company was formerly known as LIZHI INC. and changed its name to Sound Group Inc. in January 2024. Sound Group Inc. was founded in 2010 and is based in Singapore.

About Match Group

Match Group, Inc. engages in the provision of dating products. Its portfolio of brands includes Tinder, Hinge, Match, Meetic, OkCupid, Pairs, Plenty Of Fish, Azar, BLK, and Hakuna, as well as a various other brands, each built to increase users' likelihood of connecting with others. Its services are available in over 40 languages to users worldwide. The company was incorporated in 1986 and is based in Dallas, Texas.