Comparing Jushi (OTCMKTS:JUSHF) & Bon Natural Life (NYSE:BON)

Bon Natural Life (NYSE:BON) and Jushi (OTCMKTS:JUSHF) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, dividends and profitability.

Analyst Ratings

This is a summary of current ratings and recommmendations for Bon Natural Life and Jushi, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	0	0	0	0	N/A
Jushi	0	0	0	0	N/A

Risk and Volatility

Bon Natural Life has a beta of -1.24, suggesting that its stock price is 224% less volatile than the S&P 500. Comparatively, Jushi has a beta of -1.06, suggesting that its stock price is 206% less volatile than the S&P 500.

Insider and Institutional Ownership

0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 21.7% of Jushi shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by insiders. Comparatively, 21.7% of Jushi shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Bon Natural Life and Jushi’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$29.52 million	0.08	$4.60 million	N/A	N/A
Jushi	$269.45 million	0.41	-$65.10 million	($0.36)	-1.55

Bon Natural Life has higher earnings, but lower revenue than Jushi.

Profitability

This table compares Bon Natural Life and Jushi’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Jushi	-26.80%	-5,529.11%	-11.88%

Summary

Bon Natural Life beats Jushi on 5 of the 9 factors compared between the two stocks.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People's Republic of China and internationally. It offers personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; and natural health supplements comprising powder drinks and bioactive food ingredient products used as food additives and nutritional supplements. Its products are used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is based in Xi'an, the People's Republic of China.

About Jushi

Jushi Holdings Inc., a vertically integrated cannabis company, engages in the cultivation, processing, retail, and distribution of medical and adult-use products. It focuses on building a portfolio of cannabis assets in various jurisdictions in Pennsylvania, Virginia, Ohio, Illinois, California, Nevada, and Massachusetts. The company also offers hemp-based CBD products, including cannabis dry flower, vaporizer forms of cannabis, edibles, cannabis oil in capsules, tinctures, cannabis in topical products, and other cannabis products, as well as vape cartridges, disposables, and concentrates under The Bank, The Lab, Nira+ Medicinals, Sèchè, Tasteology, and Hijinks brands. In addition, it operates medical cannabis dispensaries under the BEYOND/HELLO, Nature's Remedy, and NuLeaf brands. The company is headquartered in Boca Raton, Florida.