Comparing J-Long Group (NASDAQ:JL) and Hanesbrands (NYSE:HBI)

J-Long Group (NASDAQ:JL) and Hanesbrands (NYSE:HBI) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Earnings & Valuation

This table compares J-Long Group and Hanesbrands’ revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	N/A	N/A	N/A	N/A	N/A
Hanesbrands	$5.64 billion	0.33	-$17.73 million	($0.06)	-87.83

J-Long Group has higher earnings, but lower revenue than Hanesbrands.

Profitability

This table compares J-Long Group and Hanesbrands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Hanesbrands	-0.42%	9.84%	0.58%

Institutional and Insider Ownership

80.3% of Hanesbrands shares are owned by institutional investors. 0.5% of Hanesbrands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent recommendations for J-Long Group and Hanesbrands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	0	0	0	0	N/A
Hanesbrands	0	4	0	0	2.00

Hanesbrands has a consensus price target of $5.00, suggesting a potential downside of 5.12%. Given Hanesbrands’ higher probable upside, analysts clearly believe Hanesbrands is more favorable than J-Long Group.

Summary

Hanesbrands beats J-Long Group on 6 of the 7 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Hanesbrands

Hanesbrands Inc., a consumer goods company, designs, manufactures, sources, and sells a range of range of innerwear apparels for men, women, and children in the Americas, Europe, the Asia pacific, and internationally. The company operates through three segments: Innerwear, Activewear, and International. It sells men's underwear, women's panties, children's underwear, and socks, as well as intimate apparel comprising bras and shapewear; home goods; activewear apparel comprising T-shirts, fleece, performance apparel, sport shirts, performance T-shirts and shorts, sports bras, teamwear, and thermals; and licensed logo apparel in collegiate bookstores and mass retail channels. The company licenses its Champion name for footwear and sports accessories. It offers its products under the Hanes, Champion, Maidenform, JMS/Just My Size, Bali, Polo Ralph Lauren, Playtex, Alternative, Gear for Sports, Comfortwash, Hanes Beefy-T, Bonds, Sheridan, Bras N Things, Wonderbra, Berlei, Zorba, Sol y Oro, Maidenform, Rinbros, Bellinda, and RITMO brand names through retailers, wholesalers, and third-party embellishers. Hanesbrands Inc. was founded in 1901 and is headquartered in Winston-Salem, North Carolina.