ASOS (OTCMKTS:ASOMF) versus ContextLogic (NASDAQ:WISH) Financial Survey

ASOS (OTCMKTS:ASOMF) and ContextLogic (NASDAQ:WISH) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation and institutional ownership.

Valuation and Earnings

This table compares ASOS and ContextLogic’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	N/A	N/A	N/A	$0.45	10.45
ContextLogic	$287.00 million	0.51	-$317.00 million	($11.98)	-0.50

ASOS has higher earnings, but lower revenue than ContextLogic. ContextLogic is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares ASOS and ContextLogic’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ASOS	N/A	N/A	N/A
ContextLogic	-131.05%	-115.96%	-62.36%

Insider & Institutional Ownership

28.2% of ASOS shares are owned by institutional investors. Comparatively, 46.0% of ContextLogic shares are owned by institutional investors. 8.2% of ContextLogic shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations for ASOS and ContextLogic, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	0	0	0	0	N/A
ContextLogic	0	2	0	0	2.00

Summary

ASOS beats ContextLogic on 5 of the 8 factors compared between the two stocks.

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

About ContextLogic

ContextLogic Inc. operates as a mobile ecommerce company in Europe, North America, South America, and internationally. The company operates Wish, an ecommerce platform that connects consumers to merchants. It also provides marketplace and logistics services to merchants. ContextLogic Inc. was incorporated in 2010 and is headquartered in San Francisco, California.