Analyzing Ispire Technology (NASDAQ:ISPR) and Electronic Cigarettes International Group (OTCMKTS:ECIGQ)

Electronic Cigarettes International Group (OTCMKTS:ECIGQ) and Ispire Technology (NASDAQ:ISPR) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Insider & Institutional Ownership

5.0% of Ispire Technology shares are owned by institutional investors. 66.2% of Ispire Technology shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and price targets for Electronic Cigarettes International Group and Ispire Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Electronic Cigarettes International Group	0	0	0	0	N/A
Ispire Technology	0	0	1	1	3.50

Ispire Technology has a consensus price target of $11.00, indicating a potential upside of 45.31%. Given Ispire Technology’s higher probable upside, analysts clearly believe Ispire Technology is more favorable than Electronic Cigarettes International Group.

Valuation & Earnings

This table compares Electronic Cigarettes International Group and Ispire Technology’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Electronic Cigarettes International Group	N/A	N/A	N/A	N/A	N/A
Ispire Technology	$115.61 million	3.69	-$6.10 million	($0.24)	-31.54

Electronic Cigarettes International Group has higher earnings, but lower revenue than Ispire Technology.

Profitability

This table compares Electronic Cigarettes International Group and Ispire Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Electronic Cigarettes International Group	N/A	N/A	N/A
Ispire Technology	-8.79%	-34.23%	-11.51%

Summary

Ispire Technology beats Electronic Cigarettes International Group on 6 of the 9 factors compared between the two stocks.

About Electronic Cigarettes International Group

Electronic Cigarettes International Group, Ltd. is a marketer and distributor of vaping products and electronic cigarettes primarily in the United States and internationally. It offers disposables, rechargeables, tanks, starter kits, e-liquids, open and closed-end vaping systems and accessories. The Company’s brand portfolio includes the FIN, VIP, VAPESTICK and VICTORY. Electronic Cigarettes International Group, Ltd. is headquartered in Grand Rapids, Michigan.

About Ispire Technology

Ispire Technology Inc. researches, develops, designs, commercializes, sales, markets, and distributes e-cigarettes and cannabis vaping products worldwide. The company was founded in 2019 and is based in Los Angeles, California. Ispire Technology Inc. operates as a subsidiary of Pride Worldwide Investment Limited.