Contrasting PSQ (PSQH) and Its Peers

PSQ (NYSE:PSQH) is one of 32 publicly-traded companies in the “Advertising” industry, but how does it weigh in compared to its peers? We will compare PSQ to similar businesses based on the strength of its valuation, profitability, dividends, analyst recommendations, earnings, risk and institutional ownership.

Analyst Recommendations

This is a summary of current ratings and price targets for PSQ and its peers, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	0	0	2	0	3.00
PSQ Competitors	266	560	665	22	2.29

PSQ presently has a consensus target price of $7.50, indicating a potential upside of 104.92%. As a group, “Advertising” companies have a potential upside of 92.51%. Given PSQ’s stronger consensus rating and higher probable upside, equities analysts plainly believe PSQ is more favorable than its peers.

Valuation & Earnings

This table compares PSQ and its peers revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
PSQ	$8.77 million	-$53.33 million	-0.15
PSQ Competitors	$1.14 billion	$226.72 million	-2.53

PSQ’s peers have higher revenue and earnings than PSQ. PSQ is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares PSQ and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-674.94%	-762.28%	-62.43%
PSQ Competitors	-66.42%	-107.16%	-16.79%

Institutional and Insider Ownership

17.3% of PSQ shares are held by institutional investors. Comparatively, 30.5% of shares of all “Advertising” companies are held by institutional investors. 32.1% of PSQ shares are held by company insiders. Comparatively, 18.8% of shares of all “Advertising” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

PSQ has a beta of 0.45, meaning that its stock price is 55% less volatile than the S&P 500. Comparatively, PSQ’s peers have a beta of 1.17, meaning that their average stock price is 17% more volatile than the S&P 500.

Summary

PSQ peers beat PSQ on 8 of the 13 factors compared.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.